Campaign & Media Manager

2 weeks ago

Sydney, New South Wales, Australia Barbeques Galore Pty Limited Full time

**Introduction**:
About Barbeques Galore
Founded in 1977, Barbeques Galore is Australia's leading retailer of BBQ's and smokers, accessories, consumables and fuel, outdoor furniture and heating products with a national network of 90 stores. Join us during an exciting time as we continue the rollout of our award-winning new store design, further accelerate the introduction of new products and renewal of our range, and continue investing in our systems and processes as we build a market-leading, highly engaging omnichannel retail experience. Barbeques Galore is all about bringing together the best brands, best range, best value and creating the best experience as we help our customers to BBQ better
**Description**:
**Develop and execute a world-class loyalty program**: Drive member acquisition, engagement, and retention through innovative strategies and campaigns.
Lead the development and execution of highly effective customer personalisation programs.
**Drive online sales growth**: Develop and implement strategies to maximize online revenue across all digital channels.
**Define and own the company's digital roadmap**: Collaborate with IT and other stakeholders to ensure seamless integration of new technologies and platforms.
Ensure the consistent and compelling presentation of the brand across the website, social media platforms, and all other digital media channels
Manage and optimise the digital marketing budget
Monitor key performance indicators (KPIs) and provide regular reports on campaign performance and ROI.
Stay abreast of the latest digital trends and technologies.
Build and lead a high-performing team.
Be the primary contact for all our digital agencies and any other respective partners.
Manage within and support a high-performing Marketing division; mentoring roles both of direct report and otherwise
**Skills and Experiences**:
**Qualifications**:
Tertiary level education, preferably in Communications or Marketing.
**Experience and Knowledge**:
7+ years' experience in digital media, commerce, and marketing
3+ years leading teams.
Proven experience in developing and executing successful loyalty programs with a demonstrated track record of driving member acquisition, engagement, and retention.
Experience in developing and implementing data-driven digital marketing strategies with a focus on customer segmentation, personalisation, and targeted campaigns.
Experience with CRM platforms, marketing automation tools, and data analytics platforms.
Proven ability to manage and optimise digital marketing budgets effectively.
Experience in managing and mentoring high-performing teams.
Strong analytical and problem-solving skills with the ability to analyse data, identify trends, and make data-driven decisions.
Excellent communication, presentation, and interpersonal skills.
Passion for digital and a strong understanding of the evolving digital landscape.
Experience in the retail or consumer goods industry is highly desirable.
Experience in managing the expectations of executive management.

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