Content Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia AMP Full time
Overview

Join to apply for the Content Marketing Manager role at AMP.

The Platforms and Investments Marketing team drives growth for North and AMP's investment solutions by delivering targeted marketing and adviser engagement for our B2B (Financial Adviser) audience. We are responsible for strategy, campaigns, and initiatives that support commercial outcomes and deepen our adviser partnerships.

This role is responsible for the Platforms and Investments Marketing team's content approach from strategy through to delivery and optimisation of content, including managing the North social media accounts, generating new ideas for growth and impact, and managing the content calendar and creating the articles pages on our websites. The role also works across all content including regular newsletters, GTM campaign work, product launches and brand campaigns, as well as AMP relevant content for our audiences, and ensuring our economists are leveraged in strategic ways to drive brand impact.

With a view of all of the content we produce, this role is the team\'s go-to when it comes to embedding key messages across multiple touch points and ensuring no content goes to waste; e.g. what can\'t be used to promote a product might be perfect for brand.

Responsibilities
  • Own and execute the content strategy from planning through delivery and optimisation
  • Manage North social media accounts, generate growth ideas, and maintain the content calendar
  • Create and edit articles/pages for AMP websites
  • Contribute to newsletters, GTM campaigns, product launches, and brand campaigns
  • Ensure content aligns with key messages across touchpoints and leverage economists for strategic impact
  • Collaborate across teams to maximise content reuse and impact
Qualifications
  • Demonstrated experience in content strategy, development and execution
  • Experience delivering marketing campaigns that use content to drive traffic and achieve goals
  • Strong SEO experience with interest in GEO impact
  • Experience managing social media accounts (content creation, posting, community management, data analysis and reporting)
  • Experience with Adobe marketing tech stack, predominantly CJA and AEM
  • Broad technical understanding of the wealth industry, financial advice and retirement is a plus
  • Understanding of digital marketing trends and emerging technologies and how to apply them
  • Appropriate tertiary qualifications or willingness to study marketing or relevant commercial degree and/or experience
Why you\'ll love working at AMP

Be encouraged to share clever ideas and try new things. AMP values inclusion and flexibility, and prioritises health and wellbeing for you at home and at work.

AMP is dedicated to inclusion, diversity, and belonging. We believe diverse perspectives strengthen our decisions and performance. We support recruitment processes that help candidates put their best selves forward, and we actively encourage Aboriginal and Torres Strait Islander people to apply and explore our Reconciliation Plan on our website.

Ready to create your tomorrow? If you see opportunities where others see challenges, join us to transform an iconic Australian brand for the future and create your own tomorrow.

Note: We review applications as they are received, and the role may close earlier than the advertised close date if a suitable candidate is found.


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