Product Marketing Manager

At Education Perfect, we're a team of dedicated professionals passionate about empowering educators and inspiring students. We believe that education has the power to change the world and our mission is to innovate, create, and develop technology that helps make that change a reality. As an EPeep, you'll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.

**About the role**

Education Perfect is looking for a Product Marketing Manager to join our team in Sydney In this role you will work closely with our product team, wider marketing team and regional sales teams to support the optimization and effective use of our EP value proposition, drive the adoption of strategic product behaviours and the successful launch of new features & product offerings. This role requires an understanding of the ANZ education landscape & pedagogical principles, and the ability to adapt quickly to meet the needs of our internal teams and our customers.

**What you will do**
- Lead the development and execution of comprehensive GTM plans for our products, aligned with company goals and objectives
- Develop strategies to drive adoption and engagement of identified strategic product behaviours among product users.
- Analyse user data and insights to identify opportunities for optimization and growth
- Collaborate closely with regional teams to support high-growth markets and tailor marketing strategies to local needs and preferences.
- Identify market trends, competitive insights, and opportunities for expansion
- Work closely with cross-functional teams, including product management, sales and marketing, to ensure alignment and execution of marketing initiatives
- Provide input into product development and roadmap based on market insights and customer feedback
- Develop compelling messaging, positioning and value propositions for our products
- Collaborate with the content team to create marketing collateral, sales tools and educational resources that effectively communicate product benefits and features
- Conduct market research, competitive analysis, and customer segmentation to inform marketing strategies and initiatives
- Stay up to date with the latest industry trends, emerging technologies, and best practices in pedagogy and the adoption of technology in education
- Provide support and guidance to the marketing team on various requests, including content creation, campaign planning, and execution.
- Ensure consistency in messaging, the effective representation or our value proposition and branding across all marketing channels

**About you**
- 5+ years of experience in product marketing
- Experience in the ed-tech industry (desirable)
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Proven track record of driving product adoption, engagement, and growth through strategic marketing initiatives
- Strong analytical skills with the ability to interpret data and insights to inform decision-making
- Excellent communication and presentation skills, with the ability to articulate complex concepts in a clear and concise manner
- Experience managing cross-functional initiatives and collaborating with stakeholders at all levels
- Creative thinker with a passion for innovation and problem-solving

Equitable opportunities, growth, and development lie at the heart of how we work at EP. We understand that not all applicants may possess all the following attributes so if you think you have what it takes, but are not sure you check every box, we would love to still hear from you

**What we offer**
- As our team is based globally, we offer flexible working arrangements
- For our at home workers, a communication allowance towards your monthly internet or phone charges and $1000 towards setting up your home office
- Three extra days of annual leave during our end of year shut down period, parental leave top ups and a community service day
- Wellness allowance to use on anything to support your mental and physical wellness
- For our working parents - Reimbursement of childcare costs of $50 a week per preschool aged child
- EAP with unlimited sessions
- Employee Equity Bonus Plan
- Employee referral program - $2000 when you refer a new team member
- Ongoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning Hub
- EP support groups - Mana Wahine, DEI, Environmental Impact and Wellness Committees
- The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community

We celebrate individuality, value diversity, and understand that flexible and remote work opportunities enable our team members to work in a way that fosters creativity and inspires individual