Crm And Email Marketing Specialist

5 days ago

Melbourne, Victoria, Australia Yeti Full time

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

YETI is seeking a highly analytical, data-driven, innovative, and creative marketer who can independently manage multiple tasks and projects simultaneously, with a proactive and positive can-do attitude. This role will influence the design, planning, and reporting solutions for data-driven decision making.

**Responsibilities**:

- Drive ideation and development of CRM channel communications
- Ensure that program engagement KPI's are maintained against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes via continuous test and learn agenda
- Working with the eCommerce & Digital Marketing Manager, and customer data in order to draw insights and make recommendations for driving business results through campaign optimization
- Plan and produce CRM content which is targeted and brand consistent
- Provide regions with ongoing strategies and guidance to drive customer retention, overall database growth, segmentation and health
- Monitor market trends, research consumer markets and competitor activities to identify opportunities and key gaps
- Support YETI ANZ corporate and wholesale department with outbound communication
- Analyse and report on digital campaigns and translate findings into recommendations and plans for revising digital marketing strategy
- Display an A/B testing mindset constantly auditing CRM campaigns, Google Analytics, and Shopify for improvements on metrics

**Qualifications and Attributes**:

- BA/BS in Online Marketing, Marketing Communications or related fields or equivalent experience
- Hands-on experience with ESP (i.e. Braze, Klaviyo, Salesforce Marketing Cloud)
- Comfort collaborating with multiple teams and stakeholders
- Knowledgeable in CRM, customer analysis and reporting (Tableau, Segment, Google Analytics)
- Attention to detail while able to grasp the big picture
- Excellent written and verbal communicator
- Positive, highly motivated self-starter
- Basic Photoshop skills is a plus

**YETI is proud to be an Equal Opportunity Employer.**

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