CRM Marketing Specialist

Full Time Position

Melbourne, VIC

Hertz is more than a rental car business. It is a global company proud to dedicate itself to meeting customer needs by offering a wide variety of vehicles and services. Boasting a rich history of significant first steps, ambitious ideas and innovation, Hertz has evolved into the reputable global brand it is today. Our global company includes our other reputable brands of Thrifty, Dollar, Ace and Flexicar. At Hertz we drive a 'One Team' culture which means at Hertz you will be exposed to all our different brands and be a part of a global multibrand team.

To continue our success in the future of car rental, we're looking for customer focused, high performing CRM Marketing Specialist to join our exceptional team. We provide the keys for you to drive your career

What are the Perks?

• Profit Sharing Program
• Generous discounts on our brands
• Opportunity for remote working
• Employee Car Sales Program
• Car Leasing Program
• On-site Airport Parking
• Additional day leave per annum
• A focus on sustainability
• Targeted charity partnerships
• Key focus on wellbeing and safety
• WGEA Certified workplace

About the Role?

This role is heavily systems based to support the Loyalty, CRM & SME Marketing Manager, APAC in enhancing the CRM Salesforce Marketing Cloud and Interaction Studio program for all Hertz brands in APAC.

In this role you will;

• Execute promotional email campaigns across all brands and multiple regions, working closely with region leads to ensure alignment with regional goals and market needs.
• This position will drive quality engagement, retention, growth, and creation and re-activation of lifecycle campaigns (SMS, push notifications, retargeting, promotional, tactical email)
• You will work closely with the Loyalty & CRM Marketing Coordinator, APAC with the creation and deployment of all EDM lifecycle triggers and journeys.
• Support the application of rigorous testing strategies (A/B and multivariate tests) to continuously optimize campaigns and customer journeys.
• The role will lead and support in delivering continuous improvement and development of CRM practices.
• A key focus on customer retention and increasing basket size and frequency of purchase from members and non-members by leveraging CRM tools.
• Partner with internal stakeholders and external agencies to align CRM activities with broader marketing and business objectives.
• Support the application of rigorous testing strategies (A/B and multivariate tests) to continuously optimize campaigns and customer journeys.

About You?

To be successful in this position, our newest team member will have the following:

• Degree in Marketing and /or other business discipline
• Experience in a Marketing/Sales role required OR Junior to Intermediate level experience working with systems/technology such as CMS, CRM and marketing automation preferably Salesforce and Salesforce Marketing Cloud and looking for next step of their career.
• Familiarity with HTML, SQL, XML. Experience with APIs.
• The ability to analyse and report on marketing performance.
• The ability to work across multiple projects with an excellent eye for detail.
• Passion for delivering exceptional customer experiences and stakeholder satisfaction.
• Excellent communication skills both written and verbal.

About the Offer?

In return for your hard work and dedication, in addition to the company perks, you will be rewarded with:

• A competitive annual salary package
• Opportunities for career growth and development
• A supportive team environment
• Employee Benefits and a motivating company culture

At Hertz we pledge to provide a safe and supportive work environment for everyone. We are an inclusive business who welcomes diversity and we encourage applications from all candidates, including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people with disabilities.

This is a brilliant opportunity for an individual who is passionate about customer service and has the ability to work collaboratively as a team to achieve targets.