Marketing Campaign Insights Specialist

6 days ago

Melbourne, Victoria, Australia beBeeInsights Full time $90,000 - $120,000
Job Title: Marketing Campaign Insights Specialist

The Marketing Campaign Insights Specialist role plays a pivotal part in delivering actionable insights to the marketing team, empowering them to make informed decisions about their campaigns. This position is responsible for analysing various data sources, including sales and digital data, to provide valuable insights on campaign effectiveness.

Main Responsibilities:

  • Develop and deliver high-quality reporting based on multiple data sources, including Excel, Power BI, and Google Analytics.
  • Analyse data to identify trends, gaps, and opportunities for improvement.
  • Collaborate with the campaign team to set measurable KPIs and develop data literacy across the team.

Key Requirements:

  • 2+ years of experience in marketing, with a proven track record of campaign analysis and ROI reporting.
  • Demonstrated expertise in using tools like Google Analytics, Power BI, and other data analytics tools.
  • Qualifications in Business (Marketing), Data Analytics, or a related field are advantageous.
  • Excellent communication skills, both written and verbal, with the ability to interact with stakeholders at various levels.
  • Strong time management and prioritisation skills, with the ability to work autonomously as well as collaboratively within a team environment.

This role offers an excellent opportunity for a skilled marketing professional to make a tangible impact on the organisation's marketing efforts.

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