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2 weeks ago
We are seeking a driven Research Analyst to play a critical role in enabling data-driven decision-making across marketing and sales functions.
The ideal candidate will have experience in B2B or industrial marketing environments, with tertiary qualifications in Marketing, Business, Data Analytics, or related disciplines. They will possess strong analytical skills, proficiency in Excel, Power BI/Tableau, and experience working with Marketing platforms and CRM systems.
The successful candidate will be responsible for gathering, analysing, and interpreting market data to uncover insights, evaluate performance, and identify opportunities for sales and marketing initiatives that drive growth.
Key Responsibilities:- Collect, cleanse and analyse external and internal data to support marketing and sales initiatives.
- Develop dashboards and regular reports on market, customer and consumer behaviour and provide actionable insights that influence strategy, planning, and execution.
- Conduct market and competitive analysis to identify trends, threats, and opportunities.
- Experience in B2B or industrial marketing environment preferred.
- Tertiary qualifications in Marketing, Business, Data Analytics, or related discipline.
- Strong analytical mindset with proficiency in Excel, Power BI/Tableau, or similar analytics tools.
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