Shopper Marketing Specialist

**Your Impact**

We have an exciting opportunity for a Shopper Marketing Specialist to join the CUB Beer Shopper Marketing team at Asahi Beverages. If you are passionate about the shopper and bringing market-leading beer brands to life through best-in-class shopper marketing campaigns, then we have the role for you

This is a Shopper marketing role with a focus on building and implementing impactful integrated marketing campaigns in the Off-Premise. With a high level of collaboration and stakeholder management, this role supports the BTL execution of strategic beer and category opportunities within the Off-Premise channel.

Working closely with the NPD/IMC Shopper Marketing Manager, you will play a critical role in the execution of National Campaigns that will be implemented across all Off-Premise customer channels. This role is charged with delivering end-to-end scaled campaigns that not only engage customers and shoppers but also deliver growth against key commercial, category & brand objectives.

Over the last 12 month, the team has worked on Great Northern x BCF, Footy Finals Match to Win with Carlton Draught and VB, Pure Blonde New years and Carlton Dry Easy Wins campaigns

This is not your standard Shopper marketing specialist role; you will be working with the biggest brands, on the biggest campaigns and making the biggest impact in market

Come and join us and let's see what the future brings

**Key Requirements**:

- Understanding and passion for what drives shopper behavior within the Off-Premise and Omni Channels.
- Activate against Brand guidelines, Category Growth Drivers with an understanding of consumer occasions.
- Support the end-to-end development of BTL Beer IMCs in the Off Premise on a national level that delivers a triple win - value for CUB, Shoppers, and Customers.
- Project manager for Beer IMCs, which involve coordination across CUB functions and external partners and relevant state authorities.
- Lead the development of final selling stories to be tailored by customer.
- Track performance and execution levels in trade post campaigns going live
- Lead the development of impact assessment framework and post campaign review including ROI analysis.
- Lead the development and Implementation of national sales briefing content for Beer IMCs in the off premise (for sales operations and sales teams) through cycle planning forums.
- Update key stakeholders on BTL Beer IMCs in the Off Premise through the Go To Market Readiness (GTMR) planning forums.

**About you**:
You are a charismatic individual looking to grow and develop your skills within the marketing/ shopper marketing space.

**You also have**:

- 1-3 years commercial experience gained within sales, marketing or trade/shopper marketing.
- Experience working within the consumer good or FMCG space
- Deep passion of brand and shopper behavior, with an understanding of FMCG.
- Strength in communicating verbally and delivering articulate presentations to key stakeholders.

Want to know more?

**Why Us?**

You're probably aware of Asahi Beverages recent acquisition of CUB which has resulted in one of the most impressive and expansive beverages portfolios in Australia. You'll get to work across this incredible portfolio, unlocking the potential of our people across all business functions.

By joining CUB, you are opening up a world of career possibilities. If you achieve results, expect to be rewarded with bigger challenges and greater opportunities. We respect the unique ingredients that make each and every one of us an individual and we believe this approach enables innovation and creativity.

Yes, the rumours are trueWe get free beverages (and consume it responsibly)