Marketing Consultant

Melbourne, Victoria | RACV Head OfficePermanent Full Time | Hybrid WorkingA Competitive Salary | Discounts on Selected RACV ProductsGreat things start hereJoin our team of business professionals doing meaningful work in an organisation that's ever evolving.
Work with people who care and expand your career with opportunities only a diverse business can provide.
With license to see things through your way, and the option to split your time between office and home, RACV is where you'll make a difference.About the OpportunityThe Marketing Consultant plays a key role in shaping and executing RACV's marketing communications strategy across the Leisure, Member Benefits, and Mobile App portfolios.This position is responsible for developing and delivering integrated 1:1 marketing initiatives that drive meaningful engagement and improve conversion across RACV's direct marketing ecosystem.
Through a data-driven approach, the role focuses on enhancing acquisition, cross-sell, and retention outcomes across all channels.
Success will be driven by leveraging insights, performance analysis, and continuous optimisation, underpinned by a test-and-learn mindset.
Additionally, the Marketing Consultant will apply audience segmentation and campaign best practices to create exceptional marketing experiences that resonate with our members.Come along for a new journeyYou'll be instrumental in ensuring our Marketing team delivers exceptional service.
Here's a glimpse of what you'll be doing :Lead the design of omnichannel 1:1 marketing communication experiences, including journey design and stand-alone campaign design.Coordinate the delivery of omnichannel 1:1 marketing activities for the Leisure, Member Benefits, and Mobile App portfolios that align with the 1:1 Marketing & Communications objectives, stakeholder needs, and divisional and enterprise goals, including audience targeting, opportunity sizing, defining business rules, messaging and communication plans, campaign/journey design and delivery, and measurement.Leverage data and insights to identify opportunities and implement continuous improvements to enhance in-market campaigns and journeys.Support divisional operational cadence by providing ad hoc strategic insights into nominated forums as required.Perform any additional duties as needed, based on your skills and experience.What you'll need to be successfulA tertiary qualification in Marketing, Business, or a related discipline, or equivalent industry experience.5+ years in a B2C environment with a strong focus on communications strategy, 1:1 marketing/journey design, preferably in a large matrix-structured corporate organization.Proven ability to design personalised, omnichannel communication journeys, and work with cross-functional teams to implement and optimise these journeys.Ability to articulate business challenges and outcomes effectively through planning.Experience leading and coordinating stakeholder groups in dynamic environments to achieve positive outcomes.Strong presentation, communication, and written skills, along with financial acumen.Understanding of agile project management tools (Jira and Confluence).
Advanced PowerPoint and Excel skills, with proficiency in other Microsoft Office applications.Experience with design tools such as Figma, Miro, or similar.Experience with marketing automation tools, including Salesforce Marketing Cloud.There's so much on offer when you join RACV, with benefits including:A flexible and informal work environment promoting work-life balance.Generous discounts on home and car insurance policies and RACV roadside care.Great discounts across RACV resorts.Monthly updated discounts from corporate partners.Our differenceAt RACV, we value diversity and inclusion as essential to our success.
We want our people to feel welcome, supported, and appreciated for who they are.
If you require reasonable adjustments during the recruitment process or in the role, please inform our Talent Acquisition Team.Application ProcessApplicants must provide evidence of their eligibility to work in Australia and consent to a criminal record check.
They must also confirm their ability to perform the role's inherent requirements as outlined in the Job Task Analysis, including any reasonable adjustments needed.How to apply :Click 'Apply Now' and log in to your Candidate Profile.If needed, click 'Forgot your password' to reset.If you are new, click 'Create an account' to apply for our opportunities, orClick 'Apply Now' and create your Candidate Profile as part of your application.J-18808-Ljbffr
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