Marketing Consultant

Through the merger of Bank Australia and Qudos Bank, we're creating a better, stronger, and more resilient bank for our customers and employees.
As one company with two trusted brands, we're building on the strong foundations of our history and shared values as we bring together the best of both banks.Reporting to the Senior Marketing Consultant – Digital, the Marketing Consultant – Digital Media is responsible for planning, executing, and optimizing digital media activity across brand and product campaigns.
The role collaborates with internal teams and external partners to deliver best practice strategies across social, search, and programmatic channels, attracting values-aligned customers and supporting business growth.Why join usWe have big plans to become Australia's leading purpose-driven bank.As a certified B Corp, we're part of a global business community that meets the highest social and environmental standards, balancing profit and purpose.Every role and person in our bank is essential to bringing our values, purpose, and aspiration to life.We offer flexible working options, a competitive salary, and 13% superannuation.Our staff have access to a range of meaningful benefits supporting physical and mental wellbeing, including 24/7 free counselling, free flu vaccinations, and discounted gym memberships.We support staff with study assistance, paid parental leave (regardless of gender), volunteer, bereavement, gender affirmation, and family violence leave; and the opportunity for bonus annual leave.We foster career growth through learning and development and an organizational culture that rewards innovation and values, not long hours.We are committed to building an inclusive culture and a diverse workforce reflecting the Australian community.We care for a conservation reserve, working with key partner organizations to protect threatened species and involve staff in conservation efforts.What you will be doingPlan, set up, and optimize digital campaigns across Paid Social, Search, and Programmatic channels, supporting brand and product initiatives.Execute the always-on digital strategy, ensuring seasonal messaging and budget alignment across creative assets.Manage media partners and explore new channels and creative approaches to drive quality traffic and customer acquisition.Monitor industry trends and apply insights to enhance media strategy, creative execution, and campaign relevance.Use analytics and marketing mix modeling tools to generate performance insights and improve campaign effectiveness.Provide regular reporting on campaign performance, including competitor analysis, optimization insights, and marketing updates.Support team operations through project management tools, documentation, and input into budget planning and stakeholder communication.What you will bringTertiary qualifications in marketing or communications, with strong experience in digital marketing and media buying.Proven expertise in planning and executing complex digital campaigns across Meta, Google Ads, and programmatic platforms.Strong analytical and optimization skills, including A/B testing and use of MMM tools like Mutinex.Solid understanding of the digital landscape, including CDPs, ad servers, dynamic creative, and Google Analytics.Excellent communication, project management, and stakeholder engagement skills, with a collaborative and growth-oriented mindset.High attention to detail, strong organizational skills, and proficiency in Google Suite and Microsoft Office tools.Commitment to Bank Australia's purpose, values, and brand, as well as the B Corp ethos.By submitting an application, you agree to Bank Australia's Privacy Policy for applicants and confirm that you are legally able to work in Australia.
We are an equal opportunity employer committed to sustainable development.
We encourage applications from diverse backgrounds, including Aboriginal and Torres Strait Islander peoples, people from different cultural backgrounds, and people with disabilities, as we reflect the diversity of our communities.
We are dedicated to making reasonable adjustments to ensure a positive, barrier-free recruitment process and workplace.Bank Australia reserves the right to withdraw this advertisement at any time.
Applications will be considered as received, not after the closing date.
If interested, please submit your application promptly.
The successful candidate will undergo background checks, including police and employment verification.
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