Marketing Consultant

Join to apply for the Marketing Consultant - Digital Media role at Bank Australia

Through the merger of Bank Australia and Qudos Bank we're creating a better, stronger and more resilient bank for our customers and employees. As one company with two trusted brands, we're building on the strong foundations of our history and shared values as we bring together the best of both banks.

Reporting to the Senior Marketing Consultant – Digital, the Marketing Consultant – Digital Media is responsible for planning, executing, and optimising digital media activity across brand and product campaigns. The role collaborates with internal teams and external partners to deliver best practice strategies across social, search, and programmatic channels, attracting values-aligned customers and supporting business growth.

• Plan, set up, and optimise digital campaigns across Paid Social, Search, and Programmatic channels, supporting both brand and product initiatives.
• Execute the always-on digital strategy, ensuring seasonal messaging and budget alignment across the creative matrix.
• Assist with the management of media partners and explore new channels and creative approaches to drive quality traffic and customer acquisition.
• Monitor industry trends and apply insights to enhance media strategy, creative execution, and campaign relevance.
• Use analytics and marketing mix modelling tools to generate performance insights and improve campaign effectiveness.
• Deliver regular reporting on campaign performance, including competitor analysis, optimisation insights, and monthly/quarterly marketing updates.
• Support team operations through project management tools, documentation upkeep, and input into budget planning and stakeholder communications.

• Tertiary qualifications in marketing or communications, with strong experience in digital marketing and media buying.
• Proven expertise in planning and executing complex digital campaigns across Meta, Google Ads, and programmatic platforms.
• Strong analytical and optimisation skills, including A/B testing and use of MMM tools like Mutinex.
• Solid understanding of the digital landscape, including CDPs, ad servers, dynamic creative, and Google Analytics.
• Excellent communication, project management, and stakeholder engagement skills, with a collaborative and growth-oriented mindset.
• High attention to detail, strong organisational skills, and proficiency in Google Suite and Microsoft Office tools.
• Commitment to Bank Australia's purpose, aspiration, values and brand as well as the B Corp ethos.

By submitting an application you agree to Bank Australia's Privacy Policy for applicants and confirm that you are legally able to work in Australia. Bank Australia is an equal opportunity employer committed to sustainable development. We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people, people from different cultural backgrounds and people with disabilities because we want to reflect the diversity of our communities. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace.

Bank Australia reserves the right to withdraw this advertisement at any time. Candidates will be progressed as applications are received, rather than after the advertisement closure date. If you wish to be considered, please submit your application as soon as possible. Please note, the successful candidate will be subject to satisfactory background checks including but not limited to police and previous employment.

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Banking and Financial Services