Marketing Consultant

Posted: 19/08/2025

Closing Date: 16/09/2025

Job Type: Permanent - Full Time

Location: Head Office - Collingwood

Job Category: Banking and Financial Services

Through the merger of Bank Australia and Qudos Bank we're creating a better, stronger and more resilient bank for our customers and employees. As one company with two trusted brands, we're building on the strong foundations of our history and shared values as we bring together the best of both banks.

Reporting to the Senior Marketing Consultant - Digital, the Marketing Consultant - Digital Media is responsible for planning, executing, and optimising digital media activity across brand and product campaigns. The role collaborates with internal teams and external partners to deliver best practice strategies across social, search, and programmatic channels, attracting values-aligned customers and supporting business growth.

**Why join us**
- We have big plans to become Australia's leading purpose-driven bank.
- As a certified B Corp, we're part of a global business community who meet the highest social and environmental standards, balancing profit and purpose.
- Every role and person in our bank is essential to bringing our values, purpose and aspiration to life.
- We offer flexible working options, competitive salary and 13% super.
- Our staff have access to a range of meaningful benefits to support their physical and mental wellbeing including 24/7 free counselling, free flu vaccinations and discounted gym memberships.
- We also support staff with study assistance, paid parental leave (regardless of gender), volunteer, bereavement, gender affirmation and family violence leave; and the opportunity for bonus annual leave.
- We support our staff to grow their careers through learning and development and an organisational culture where we reward and recognise innovation and values, not long hours.
- We are committed to building an inclusive culture and a diverse workforce that reflects the Australian community.
- We care for a conservation reserve - where we work with key partner organisations to protect threatened species and involve staff in conservation.

**What you will be doing**
- Plan, set up, and optimise digital campaigns across Paid Social, Search, and Programmatic channels, supporting both brand and product initiatives.
- Execute the always-on digital strategy, ensuring seasonal messaging and budget alignment across the creative matrix.
- Assist with the management of media partners and explore new channels and creative approaches to drive quality traffic and customer acquisition.
- Use analytics and marketing mix modelling tools to generate performance insights and improve campaign effectiveness.
- Deliver regular reporting on campaign performance, including competitor analysis, optimisation insights, and monthly/quarterly marketing updates.
- Support team operations through project management tools, documentation upkeep, and input into budget planning and stakeholder communications.

**What you will bring**
- Tertiary qualifications in marketing or communications, with strong experience in digital marketing and media buying.
- Proven expertise in planning and executing complex digital campaigns across Meta, Google Ads, and programmatic platforms.
- Strong analytical and optimisation skills, including A/B testing and use of MMM tools like Mutinex.
- Solid understanding of the digital landscape, including CDPs, ad servers, dynamic creative, and Google Analytics.
- Excellent communication, project management, and stakeholder engagement skills, with a collaborative and growth-oriented mindset.
- High attention to detail, strong organisational skills, and proficiency in Google Suite and Microsoft Office tools.
- Commitment to Bank Australia's purpose, aspiration, values and brand as well as the B Corp ethos.