Marketing Manager

1 week ago

Sydney, New South Wales, Australia Sharp & Carter Full time

Tasty Opportunity for this leading Food Brand | Fantastic Marketing Manager role
- Lead and Manage the entire marketing strategy for ANZ | Retail and NPD focus
- CBD location | Great culture & WFH Flexibility | $145,000 base + super + bonus
- **Tasty Opportunity for this leading Food Brand | Fantastic Marketing Manager role**:

- **Lead and Manage the entire marketing strategy for ANZ | Retail and NPD focus**:

- **CBD location | Great culture & WFH Flexibility | $145,000 base + super + bonus**

**About the role**
Reporting to the Marketing Director, you will manage and look after the entire marketing and brand strategy for all of Australia and New Zealand. It's a strategic and hands on role where you will manage end to end ATL and BTL campaigns (TV, Radio, Digital, Social & Print) and post-campaign analysis. You will also look after all NPD for new and exciting products as well as key promotional campaigns.

**The responsibilities**
- Own and manage end to end brand and product marketing activities across ATL, BTL, Digital and Social including POP and all instore communications including new menu items
- Work closely with both internal and external stakeholders including NPD, supply chain, restaurants, marketing, digital and analytics as well as agency relationships
- Continuously assess and analyse campaign effectiveness, what is working and not working with a test and learn methodology including menu analysis
- Manage nominated communications and New Product Development (NPD) project launches

**What you need to be successful**
- A delicious attitude and hungry mindset balancing a nurturing and collaborative approach to hitting key business and brand objectives
- A proven track record as a generalist Marketing Manager looking for a tasty new challenge
- A background in FMCG/QSR/Food/Retail or B2C Product/Consumer durables/electronics/automotive, skilled in building a brand strategy and using insights to manage NPD
- An adaptable and flexible nature and ability to influence key stakeholders to enjoy positive business outcomes

**Benefits**
- Great salary and benefits | $145,000 base + super + bonus + great benefit and an amazing culture
- Opportunity to shape their marketing strategy and make a significant brand and company wide impact
- Close to the CBD location with free-parking
- A supportive, fun and collaborative working environment

**About the company**
My client is one of Australia's most loved Food brands and with their team expanding they are looking to bring an experienced mid level Marketing Manager to join them in this exciting new time.

**How to Apply

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