Digital Optimisation Analyst

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.- The Digital Optimisation Analyst will be instrumental in driving trading performance and influencing decision making through practical data insights.- We are looking for someone who is able to measure, report, analyse, visualize and provide insights on all products on all digital channels. Taking that data and translating it into a clear and simple story to stakeholders is a key skill. This individual will be a passionate, proactive and experienced professional who would like to help us connect more customers with the products they love.- What you'll do:
- A mix of product and program management, where you'll lead the input and output of our experimentation process, improving ways of working on an ongoing basis;
- Analyse quantitative and qualitative data to gain deep understanding of how customers engage with Sky through eCommerce; using that knowledge, produce practical insights & recommendations for the wider digital product team.
- Create regular feedback mechanisms to ensure customer data is at the heart of our product design process, seeking to reduce the number of customer difficulties in our digital journeys.
- Play a key role in driving eCommerce results by designing and performing experiments that inform strategy decisions.
- Measure the impact of sales & marketing in collaboration with digital marketing drive more traffic to site.
- Provide high quality analysis to support the conversion rate optimisation and experimentation roadmap.
- Produce regular reporting to support senior leadership decisions.
- What you'll bring:
- Proven track record to perform in-depth analysis, synthesize results, develop stories, build strategies and make recommendations to business and technical leaders
- Experience in Optimisation in Digital B2C
- Experience in using customer feedback to motivate change within an organisation
- Experience of working with Adobe analytics or ContentSquare or Optimizely
- A detective approach to find patterns and stories in the data
- Team Overview- DC Labs seeks to create the most immersive and engaging digital experience in the country.- We have set ambitious goals to ensure that more and more of our customers engage with Sky via digital channels by driving high quality traffic into our website, creating frictionless buying experiences that bring the best of Sky to life and nurturing them as they become a customer.- The E-Commerce Lab seeks to achieve the best ever trading performance on the products that matter most to our customer, through continuous optimisation and experimentation.- The Rewards:
- There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:
- Sky Q, for the TV you love all in one place
- A generous pension package
- Private healthcare
- Discounted mobile and broadband
- Access a wide range of exclusive Sky VIP rewards and experiences
- How you'll work:
- We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.- We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.- Your office base:
- Osterley:
- Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There's also plenty of bike shelters and showers.- On campus, you'll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.- Inclusion:
- We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for this, and we've committed £30million to support the fight against racial injustice. We've also set ambitious targets for increasing ethnic diversity and representation throughout our organisation.- At Sky we don't just look at your CV. We're more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.-
- Why wait?-
- To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.