Digital Performance Media Manager

1 week ago

Melbourne, Victoria, Australia Techtronic Industries (Tti) Full time

**Get to know us**
Techtronic Industries (TTI) is a global organisation and world-class leader in quality consumer and professional products marketed to the home improvement and construction industries.

TTI's portfolio includes market leading brands such as Ryobi, AEG, Hoover, Vax, Kango and Empire.
Our local ANZ team has 1200+ employees across all business functions.

We are committed to ensuring our people have a great experience, in addition to an exciting and challenging role we also provide:

- Competitive remuneration package
- Ongoing training and development to support your career growth
- Participation in a generous bonus scheme
- All the tools of trade provided
- Flexible work options & paid parental leave
- Generous team discounts on all TTI brands

**What you will be working on**:
You will be responsible for owning and driving our Performance Marketing Program, across the commercial brands portfolio (AEG Powertools, Kango Hand tools & Accessories & Empire Hand Tools) through our primary performance channels - paid search, social & digital video.

Working in a fast-paced environment, you'll have the freedom to own and grow the Digital Performance Marketing Program for three premium brands in the power tools industry.

**What your day-to-day looks like**:

- Lead, coach & mentor the Social Media Specialist to develop, execute, analyse & optimize the social media strategy, maintaining an annual social planner for both paid & organic activity
- Develop, execute and manage cross-channel performance marketing plans across key digital marketing platforms & channels with the support of the Social Media Specialist & our Media Agency
- End-to-end management of our Paid Search and Meta Business Ads campaigns across all commercial brands
- Work closely with our SEM Agency & Digital Platforms Team to identify and implement opportunities for efficiency across our organic and paid search activity
- Collaborate with the broader Customer Strategy Team to extend campaigns into digital channels
- Tracking, optimising, learning, reporting, repeating will be what you love doing with commercial opportunities and ROI your end goal

**What you will bring**:

- Marketing or Digital Marketing Degree qualified or significant industry experience
- 5+ years of experience in a similar role, managing social media, SEM and digital media in a large B2C organisation
- Demonstrated experience managing pay-per-click accounts spending $10,000+/mo
- Demonstrated experience in an online high-volume e-commerce environment
- Ability to identify commercial drivers and understand the competitive landscape
- Strong analytical skills - able to critically consider information, articulate a business case
- Ability to develop strong business relationships

**If you are ready to join a growing organisation and be a part of an outstanding team, we would love to hear from you

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