Digital Performance Strategist

1 week ago

Melbourne, Victoria, Australia beBeePerformance Full time $80,000 - $115,000
Performance Manager Job Overview

This role involves collaborating with performance teams to develop and execute strategies for clients using search engine marketing (SEM) tactics.

We are a network that helps clients prepare for future opportunities through our global leadership brands.

The world's first media agency, we deliver powerful media experiences through our 12,000 experts in over 100 countries.

The role requires a deep understanding of SEM strategies, performance data analysis, and driving successful campaigns while growing strong teams.

A key requirement is proficiency in core media planning, buying, and reporting tools, such as SEM, Google Ads, Social Platforms, GA4, SA360, and Campaign Manager.

Key Responsibilities
  • Support the Digital Director in implementing digital media plans across the online landscape.
  • Digital media planning & activation, responding to briefs, media partner management, and negotiation.
  • Digital media reporting & insights, and supporting the Digital Director with driving innovation within the client's digital strategy.
  • Client administration, including workflow, contact reports, and timeline management.
Requirements
  • A strong understanding of paid social, display, and search media channels.
  • Demonstrated experience and technical skillset with SA360, Google Analytics, Google Tag Manager, Google Ad Scripts, Ads Editor, and Campaign Manager.
  • Experience in implementing and managing tracking solutions using Google Tag Manager, including setting up conversion tracking, custom dimensions, and event tracking.
  • A comprehensive understanding of the Australian media landscape with a focus on digital and performance media.

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