Advertising Specialist

2 weeks ago

Melbourne, Victoria, Australia Ativa General Service And Cleaning Pty Ltd Full time

The Advertising Specialist will play a key role in developing, implementing, and managing advertising strategies to enhance **ATIVA's** brand visibility and customer engagement. This role is responsible for executing innovative marketing campaigns across multiple platforms, conducting market research, and optimizing advertising strategies to ensure a strong market presence.
- **Key Duties**:

- Develop and execute advertising strategies to improve brand recognition and market reach.
- Conduct market research to understand customer behaviour, industry trends, and competitive landscape.
- Create engaging advertising content, including compelling copy, visuals, and promotional materials.
- Implement and oversee paid media efforts, including **SEO, SEM, and social media advertising.**:

- Collaborate with internal teams and external partners to maintain brand consistency across all campaigns.
- Monitor campaign performance metrics and provide reports with insights for continuous improvement.
- Stay updated on emerging advertising trends, digital platforms, and industry best practices.
- Ensure all advertising activities comply with relevant regulations and guidelines.
- Manage advertising budgets effectively to achieve maximum return on investment.
- Support customer loyalty and retention initiatives through strategic marketing efforts.

**Qualifications and Experience**:

- **Bachelor's degree** in Marketing, Advertising, Communications, or a related field.
- **5+ years of experience** in advertising, digital marketing, social media planning, and management.
- Proficiency in **analytics tools** such as Google Analytics, campaign tracking software, and performance reporting.
- Hands-on experience in **brand management**, ensuring consistent messaging and identity across all platforms.
- Excellent **strategic and creative thinking** abilities to design effective advertising campaigns.
- Strong written and verbal **communication skills** for crafting compelling marketing messages.
- Proven ability to **work collaboratively** and manage multiple projects simultaneously.
- Knowledge of evolving advertising trends and the ability to adapt strategies accordingly.
- Experience in the **service industry** (cleaning, home maintenance) is a plus.
- **Proficiency in both English and Portuguese** is advantageous, as couple of our digital developers/providers are based in Brazil.
- **Background in graphic design or content creation** is a plus (Adobe Creative Suite, Canva, and Trello for project management).

We look forward to welcoming a talented advertising specialist to our team

Pay: Up to $75,000.00 per year

Schedule:

- 8 hour shift

Work Authorisation:

- Australia (required)

Work Location: In person

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