Advertising Campaign Manager

1 day ago

Melbourne, Victoria, Australia beBeeAdviser Full time $65,000 - $75,000
Marketing Specialist Position

We are seeking a highly skilled Marketing Specialist to spearhead the development and execution of impactful advertising campaigns. The ideal candidate will possess a deep understanding of consumer behavior analysis, market research techniques, and strategic advertising methodologies.

Main Responsibilities:
  • Strategic Campaign Planning: Develop and implement comprehensive advertising strategies that align with sales objectives and promote services to a global audience.
  • Campaign Coordination: Coordinate the production of advertising campaigns, including artwork, copywriting, media scripting, television and film production, and media placement.
  • Market Analysis: Analyze consumer patterns and preferences, interpreting and predicting current and future consumer trends.
  • Market Research: Conduct comprehensive market research to identify market opportunities for new and existing services.
  • Marketing Strategy: Advise on advertising strategies and campaigns, supporting business growth through the preparation and execution of marketing objectives, policies, and programs.
Key Qualifications:
  • Minimum 2 years of experience in a marketing role, preferably within a related industry.
  • Strong understanding of advertising strategies, consumer behavior analysis, and market research techniques.
  • Proficiency in coordinating advertising campaigns and managing projects within time and budget constraints.
  • Excellent communication, analytical, and organizational skills.

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