Advertising Specialist

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Xugar Design is a Search Engine Optimization & Design Agency at heart with expertise in user eccentric delivery of experience, storytelling and digital marketing. This reputable company now seeks a skilled and experienced Advertising Specialist to join their team in Southbank, Victoria.

The position for hire is an Advertising Specialist and will be for a full time role with an annual salary set at $90,000, and will be based at their Southbank office.

• Leads the planning, development, and execution of advertising campaigns across Google Ads, Meta Ads, and other platforms in line with client objectives and budgets
• Directs Xugar\'s Paid Advertising strategy to drive new client acquisition and contribute to overall business growth. All Paid Advertising revenue generation and organic branding for Xugar
• Leads the strategic development and execution of all Advertising campaigns, also leading a team of other Advertising professionals
• Reports directly to the CEO on client acquisition, revenue performance, and strategic initiatives to support company profitability
• Manage existing client accounts and onboard new client accounts and build strong relationships with clients.
• Schedule, attend and lead client meetings.
• Work to anticipate upcoming needs and hurdles and be proactive with your clients.
• Present agency work in a clear and engaging manner.
• Deliver client presentations
• Support business development through the preparation and execution of advertising targets, strategies, and projects.
• Work closely with clients to deliver their creative and digital vision.
• Deliver results and meet all deadlines
• Assist in copywriting and creative asset development, coordinating with internal teams to produce consistent and high-quality digital media elements.
• Help establish Account Management procedures, presenting ideas to the rest of the team.
• Develop and execute multi-channel media plans, including Google Ads and Facebook Business Manager
• Liaise with other departments including creative, strategy, and technology and advertising specialists to support the delivery of client projects.
• Secure client approval before progressing work with wider TG teams.
• Analyze and report on project results and campaigns.
• Arrange the timely and cost-effective completion of advertising campaign production, including tasks such as media scripting, artwork, copywriting and media placement.
• Prepare succinct creative briefs for other departments, and develop memos, briefs and other documents at client request or supporting senior accounts specialists.
• Track financial information for client accounts, and recognize potential opportunities for improvements of scope.
• Work proactively to support senior account specialists in preparing scoping documents and pitch materials to bring in new business.
• Understand and support the implementation of ways of improving agency performance.
• Stay on top of your projects and manage regular campaign and client status updates.
• Manage your workload across multiple accounts and deadlines.
• Support the ongoing streamlining of processes across the Accounts team.
• Lead and participate in both internal team and client brainstorms
• Take initiative and be able to solve problems quickly.
• Stay up to date with the marketing landscape, advertising strategy and trends in design/technology and feel confident to share your opinions with the wider team.
• Offer advice and assist junior members of the team, and work with senior colleagues to develop your skills

• At least Bachelor\'s Degree in Marketing, Business, or a related field
• At least 2 years\' experience in developing, managing, and optimising advertising campaigns across multiple platforms.
• At least 2 years\' experience with digital advertising platforms (Google Ads, Meta Business Suite, LinkedIn Campaign Manager, programmatic display).
• At least 2 years\' experience in budgeting, cost analysis, and ROI tracking for advertising campaigns.
• At least 2 years\' experience in content creation and collaboration with designers, copywriters, and media agencies.
• At least 2 years\' experience using analytics tools (Google Analytics, Tableau, Power BI) to produce actionable campaign performance reports
• Demonstrated ability to work independently and collaboratively within a team to achieve marketing objectives
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously
• Excellent communication skills and proven cross-cultural competencies
• Good analytical skills and be able to correlate the issues
• Excellent problem solving and resolution skills

• Entry level

• Full-time

• Marketing and Sales

• Human Resources Services