Marketing Assistant

2 weeks ago

Melbourne, Victoria, Australia Efc Australia (Gotcha Fresh Tea, Taro Yuan) Full time

Reports To: Senior Marketing Exec

Location: Mulgrave

Employment Type: Full-time

About Gotcha Fresh Tea

Gotcha Fresh Tea is Australia's home-grown bubble tea brand, serving freshly brewed teas with premium ingredients and expert craftsmanship. With a growing presence across Australia, we're committed to innovation, customer experience, and strong brand identity.

Position Purpose

We are looking for a highly organized and detail-oriented Marketing Assistant to jour our team. In this role, you'll support the execution of marketing activities to strengthen Gotcha's brand presence. This includes campaign launches, in-store activations, promotional material production, day-to-day marketing operations, and handling customer inquiries.

Key Responsibilities
- Campaign Execution: Assist in the planning and execution of product launches, promotions, and seasonal campaigns from start to finish.
- Content Creation: Help develop engaging content for our website, social media platforms (Instagram, TikTok, Facebook, Rednote), ensuring alignment with Gotcha's brand voice and style.
- Marketing Materials: Coordinate the creation and printing of marketing assets (posters, flyers, menus, digital screens, in-store displays) while maintaining brand consistency.
- Customer Experience: Respond to customer inquiries via social media and website and manage online merchandise orders.
- Influencer & Partnerships/Sponsorships: Support influencer collaborations, brand partnerships, and help track deliverables.
- Events & In-store activations: Assist in organizing events, in-store activations to engage local communities and customers.
- General Support: Provide administrative support to the marketing team, and work closely with operations team to provide marketing assistance for the franchise partners.

Key Skills & Attributes
- Strong communication and interpersonal skills.
- Creative eye for design and attention to detail.
- Organisational skills with the ability to manage multiple projects.
- Proactive, adaptable, and a team player with a passion for the food & beverage industry.
- Understanding of social media platforms (Instagram, TikTok, Facebook, WeChat).
- Basic graphic design and content creation skills (Canva, Adobe Creative Suite preferred).
- Analytical mindset with the ability to interpret marketing data.

Qualifications & Experience
- Tertiary qualification (or working towards) in Marketing, Communications, or a related field.
- Previous experience in a marketing or administrative role (preferred, not essential).
- Experience in retail, hospitality, or franchising is an advantage.
- Knowledge of Chinese social platforms (WeChat, Little Red Book) is desirable.

Opportunities & Benefits
- Hands-on experience in a growing retail franchise brand.
- Opportunity to work on creative campaigns and product launches.
- Gain broad exposure across the full spectrum of marketing.
- Career progression in a dynamic and expanding company.

**Job Types**: Full-time, Permanent, Graduate

Pay: From $50,000.00 per year

**Benefits**:

- Employee discount
- Free drinks
- Professional development assistance

Ability to commute/relocate:

- Mulgrave VIC 3170: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- Have a background in marketing?

Work Authorisation:

- Australia (required)

Work Location: In person

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