Exceptional Digital Marketing Specialist Wanted

Ready to join a new and exciting adventure? Maple & Wattle is a vibrant and innovative brand and eCommerce store specialising in whimsical bath, body and home fragrance products, all of which are produced onsite and distributed direct to consumer. We are proud to have built a loyal and dedicated customer base for our delightful products and superior customer service. A position has become available for a passionate and enthusiastic Digital Marketing Specialist to join us in Nerang (Gold Coast).

At Maple & Wattle we stand by our core values: creativity, enthusiasm, joy, kindness and positivity - we believe in a healthy work-life balance, and bringing happiness into the world through our delicious goodies :)

**THE POSITION**

Are you a are a creative, outside the box, strategic thinker looking for a fun role in a small yet mighty Australian business that will challenge you on a daily basis? then this is the role you have been looking for

Maple & Wattle is seeking a dynamic and passionate in-house Digital Media Strategist to lead integrated campaigns, drive brand awareness, and manage our social media communities.

In this fun and exciting role, you'll discover fresh opportunities for creativity and inspiration every day. As our Digital Media Strategist, you'll be right in the thick of it, leading the way to impactful results and playing a key role in Maple & Wattle's success.

**RESPONSIBILITIES**

**Digital Strategy**:

- Stay updated on industry trends, digital algorithm changes, competitor movements, and emerging technologies to seize new marketing opportunities. Continuously identify ways to enhance our Shopify website and optimise online sales performance.
- Analyze marketing metrics to refine strategies and improve return on investment (ROI). Utilize data-driven approaches to enhance digital activity and campaign performance continually.

**Social Media Channels**
- Plan, organize, and oversee the creation of high-quality social media content that informs, entertains, and converts. Ensure alignment with our strategy, tone, and style across platforms such as Facebook, Instagram, and TikTok. Aim to reach target markets, generate consumer awareness, and effectively drive sales.
- Create engaging and visually captivating promotional content using tools like Canva to edit graphics and videos, enhancing audience engagement and brand awareness.
- Build and maintain a comprehensive content library, including user-generated content material.
- Analyse consumer patterns and preferences to predict trends and craft compelling content. Innovate and evaluate marketing opportunities to generate fresh content and promote brand exposure through social media.
- Plan, publish, monitor, and respond to inquiries across social media platforms, ensuring timely and engaging interactions with our audience.

**REQUIREMENTS/ Qualifications & experience**
- 1-2 years of hands-on experience in Meta paid advertising, demonstrating a track record of improving sales
- Proficiency in Facebook Ads Manager, with experience buying media and managing campaigns with budgets exceeding 30k.
- Extensive expertise in Shopify and Klaviyo strategic planning and implementation.
- Proven ability to scale followers, social traffic, and revenue through effective strategies.
- Strong analytical skills, capable of analyzing digital performance metrics, generating reports, and providing actionable insights for campaign optimisation.
- Familiarity with other paid channels such as Google Analytics, Google Ads, and TikTok Ads is advantageous.
- Expertise in setting up Google Tag Manager for advanced tracking and analytics.
- In-depth knowledge of digital and social media trends, including proficiency in scheduling and analytical tools, to maintain forward-thinking marketing strategies.
- Proficiency in photography and editing, with experience using Canva for content creation.

**WHO YOU ARE**:

- Self-motivated team player with strong organizational, communication, and collaboration skills, capable of working both autonomously and as part of a team.
- Passionate about marketing strategy and eager to contribute to Maple & Wattle's growth and success, with a keen eye for detail and reliability in delivering high-quality work.
- Possess strong analytical acumen and data-driven decision-making skills, demonstrating a love for interpreting data and using it to inform strategic decisions.
- Effective time management skills, able to handle multiple priorities, adapt quickly to changing deadlines, and work efficiently under pressure.
- Proficient in copywriting and proofreading, with the ability to manage workload independently while ensuring accuracy and consistency

**WHAT WE OFFER**
- The opportunity to shape your own adventure Enjoy flexibility and variety throughout your day, keeping things exciting and engaging.
- Become part of our close-knit team, where everyone has a voice and contributes to the heartbeat of the business.
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