Marketing Journey Expert

2 weeks ago

Sydney, New South Wales, Australia Peoplebank Full time

**Our Client**:
We are working together with one of Australia's leading superannuation funds in uplifting their consumer and member focused experience team. They are looking out for a Digital marketing Journey expert to work on understanding how data can have a large influence on how to personalise and tailor experiences for their members. They have a rare opening within their team and looking to bring someone on board on a permanent full-time basis.

**About the role**

**You would be involved in**:

- Working with the a team of digital and marketing specialists to deliver connected, contextual, and personalised experiences to our customers and members
- Using marketing automation tools and digital platforms to implement and optimise key global journeys that help deliver on business objectives
- Develop a deep understanding of the target market and support development of campaign objectives, messaging, journeys, channel mix, measurement and continuous optimisation
- Ensure all member campaigns and recommended marketing programs meet contact rules and best member experience aligned to the marketing calendar.

**To be successful for the role, you would ideally**:

- Experience working with Martech Platforms (ideally Adobe, but Eloqua, Marketo and Salesforce also relevant)
- Strong business background and commercial insights (especially in digital analytics, digital marketing, and/or digital optimisation), including:

- Experience in a digital marketing role or similar
- Making actionable recommendations based on data driven analysis and insights
- Application of user centred design/UX and agile processes

If you are seeking the next step in your career, please APPLY NOW.
- For any further questions or information, please contact Lizbeth Delos Reyes and quote job #249591_
- Diversity and inclusion are strongly supported at Peoplebank. People of all nationalities, gender identities, and cultural backgrounds, including Aboriginal and Torres Strait Islander Peoples, are encouraged to apply._

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