Marketing Journey Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeCampaign Full time $90,000 - $120,000
Campaign and Insights SpecialistKey Responsibilities

This specialist will lead the strategic development, optimization, and refinement of automated marketing journeys to drive customer engagement, conversion, and retention.

To achieve this, they will analyze campaign and customer behavior across key digital platforms to uncover actionable insights that inform data-driven decisions.

The successful candidate will possess a deep understanding of marketing principles, analytics, and customer lifecycle management.

The following skills and qualifications are required for success in this role:

  • Proven expertise in marketing automation, campaign management, and analytics.
  • Strong understanding of customer lifecycle management, including acquisition, retention, and growth strategies.
  • Familiarity with digital marketing channels, including email, social media, and search engine optimization.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data sets and derive actionable insights.

Beyond technical skills, the ideal candidate will possess excellent communication and project management skills, with the ability to collaborate effectively with cross-functional teams.

In return for your expertise, you can expect a rewarding career with opportunities for growth and professional development, as well as a comprehensive benefits package.

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