Head of Marketing

Be part of history with the Perth Bears Rugby League Club

About Us

History is being made in Perth The Bears are coming to the NRL in 2027, and we're looking for passionate people to help us build something incredible from the ground up. This is your chance to be part of the action, working behind the scenes of a professional sporting club as we prepare to roar onto the national stage. If you love sport, thrive in fast-paced environments, and want to be part of rugby league history, this is your moment.

The Opportunity

Reporting to the General Manager – Commercial, the Head of Marketing will be the driving force behind our brand, campaigns, digital presence, and fan engagement. From game-day buzz to national campaigns, you'll put the Bears on the map.

The Head of Marketing is responsible for leading the Perth Bears' brand, communications, and fan engagement strategy. This role ensures the club is positioned as a premium sports and entertainment brand across Western Australia and nationally, driving awareness, connection, and growth through integrated marketing campaigns and compelling storytelling. This role also oversees game day activations that engage fans with the brand and the events function including fan and partner events

What You'll Do

• Build and launch the Perth Bears brand and "Road to 2027" campaign.
• Lead integrated campaigns across memberships, ticketing, merchandise, and events.
• Oversee digital platforms, content creation, and social media growth.
• Deliver fan-first game day activations and events.
• Inspire and lead a small, creative marketing team.

What We're Looking For

• Proven marketing leadership in sport, entertainment, or consumer brands.
• Tertiary qualifications in Marketing, Business, or Communications.
• Strong skills in brand growth, digital strategy, and fan engagement.
• Experience with CRM, data-led campaigns, and content strategy.
• Hands-on leader who thrives in a start-up, fast-paced environment.
• A collaborative mindset and willingness to "roll up your sleeves."
• Passion for sport and building something new from the ground up.
• As a start-up organisation, the role will also require flexibility and adaptability across a broad range of responsibilities, particularly in the first 18 months as the Club builds its structures, processes, and culture.
• Australian work rights are required for this position.

Why Join Us?

This is more than a job – it's a once-in-a-lifetime opportunity to shape the success of Perth's new NRL team. You'll be part of a start-up phase where your ideas, energy, and leadership will directly influence the club's future and you'll play a pivotal role in bringing the Bears to life.

• Shape a brand-new NRL club from the ground up.
• Be part of a once-in-a-generation sporting project.
• Work in a dynamic, ambitious, and supportive start-up culture.
• Leave your mark on rugby league in WA.

How to Apply

If you're ready to make your mark in one of the most exciting new ventures in Australian sport, we want to hear from you. Apply now with your CV and a cover letter outlining your experience and why you're the right person to build the Bears' future.

The Perth Bears are an equal opportunity employer. We value diversity and are committed to creating an inclusive workplace for all employees. We encourage applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds, and people with disability.

Please note, the Perth Bears do not accept unsolicited applications or requests for employment sent directly to the Club. Only applications submitted through the advertised channels will be considered.

Not open to recruitment agencies.

Shortlisting and interviews may begin prior to the advertised closing date, so we encourage early applications.