Senior Campaign Analyst

Job Description

• Challenge yourself to act as the specialist for the campaign projects design and build process
• Take an opportunity to work with a broad stakeholder group
• Permanent opportunity based at our Mascot Corporate Campus

Qantas Loyalty is a high performing business and has a history of launching exciting new brands and services that make a difference to its millions of Frequent Flyer and Business Rewards members. Qantas Frequent Flyer and Qantas Business Rewards remain at the core of the program, while the business has evolved to include a number of businesses such as Qantas Pay, Qantas Insurance, Qantas Hotels & Holidays and Qantas Wine.

As the Senior Campaign Analyst for Campaign Projects, you will play a crucial role in ensuring the timely delivery of the Qantas Loyalty initiatives with speed and accuracy. You act as the subject matter expert in data, technology and governance of the customer data used in the solutions for Qantas Loyalty initiatives. You will work autonomously and, in a team, to provide recommendations and solutions to your stakeholders.

This position is responsible for building strategic solutions to business problems and influence business, product / program direction to maximise the return on marketing investment. This position will make sure that the handling of PI data in transformation and ingestion by downstream is as per Privacy requirement.

Through the development and implementation of complex project and analytics methodologies, the position is accountable for ensuring that the delivery of Project will enable campaigns that are targeted to the customers with the highest propensities ensuring greatest take up and maximising revenue and ensuring this aligns to the business units' missions and objectives.

What you'll bring to the role:

• 5 + Years' experience in Campaign Management/Targeting and Segmentation
• Advanced skills in BASH/UNIX scripting and SQL querying and relational databases, JIRA experience also preferred
• Tertiary degree in Engineering, Marketing, Statistics, Computing or related analytical field
• Proven experience in secure data transfer mechanism and utilize industry best practices
• Strong interpersonal, communication, problem solving and time management skills
• Managing and prioritising a number of competing tasks for different initiatives
• Proven experience in applying experimental design including the use of control groups for marketing campaigns
• Understanding of competitive environment and markets in the Loyalty industry
• Ability to work autonomously and in a team environment
• Self-motivated and proactive attitude
• Excellent organisational and communication skills - both written and verbal
• Ability to work under pressure, prioritise tasks & meet deadlines
• Ability to meet Corporate and Divisional/Departmental Service Standards; and
• Ability to comply with Corporate Occupational Health and Safety Responsibilities Standard
• Experience in Tableau or data visualisation tools (Power BI/Qliksense) is highly regarded
• Experience in campaign management platforms (Adobe campaign, Unica, Teradata CIM )
• Knowledge of AI/ML concepts and their application in campaign optimization, personalization.
• Experience in any programming language like JAVA, Python is an added advantage

Why Qantas?

You'll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.

There are many different opportunities across our team, which means you'll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You'll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we've got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

• We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
• We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave and the option to purchase additional paid leave for eligible employees.
• We'll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.
• We'll support your wellbeing: Whether it's learning to better support your own and others' mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Qantas is an equal opportunity employer, so by coming to work for us, you'll be part of an organisation that encourages diversity, supports charities and environmental initiatives. We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application. We will then work with you to identify the best way to assist you through the recruitment process. Your personal information will be kept confidential in compliance with relevant privacy legislation.

Be a part of something special and play your part in the Qantas story – get in touch today.

Applications close: 21 October 2025

About us

Founded in the Queensland outback in 1920, Qantas has grown to be Australia's largest regional, domestic and international airline. Qantas has a range of subsidiary businesses that support the overall operations of the Group. The Qantas Group's main business is the transportation of customers and freight using two complementary airline brands — Qantas and Jetstar — operating regional, domestic and international services.