Social Media Coordinator

About us:

Founded in 1987, Tasmanian Walking Company (TWC) has been a pioneer in eco-tourism, offering guided walks in some of Australia's most iconic landscapes. Over the years, TWC has expanded its offerings. In 2015, we expanded to the mainland and formed a partnership with the Australian Walking Company (AWC). In 2022, we introduced Guided by Nature, bringing our expertise to global destinations. At TWG, we are united by our passion for environmental sustainability, cultural integrity, and delivering extraordinary walking experiences.

About the role:

This is a part time permanent position with flexible days (3 days a week).

Are you a creative storyteller with a passion for social media, sustainability and content creation?

We're looking for a Social Media Coordinator to bring our brand to life across social media platforms, engage audiences and showcase the breathtaking experiences we offer.

What You'll Be Doing:

You will be responsible for creating, curating, and managing content that engages our community, strengthens our brand presence, and drives audience growth.

Reporting to the Marketing Manager, your key responsibilities will include:

• Assist in executing The Walking Group's social media strategy in line with broader Sales & Marketing goals
• Create and design engaging content across multiple formats for Instagram, Facebook, TikTok, and LinkedIn, including assets for paid social campaigns
• Monitor and manage community interactions, user-generated content (UGC), and social listening across all platforms
• Stay ahead of trends by identifying new features and opportunities on key social media platforms to drive engagement and growth
• Maintain brand consistency by ensuring all social content aligns with TWG's tone of voice and brand DNA
• Capture real-time content by collaborating with the operations team to showcase TWG's walking experiences.
• Collaborate with influencers and brand partners to expand reach, engage new audiences, and strengthen brand credibility.
• Track and report on social media performance, using data insights to optimise content strategies
• Support the Marketing Manager in delivering key commercial projects, ensuring social media aligns with priority business initiatives

What you will bring:

• Minimum 2 years' experience in a similar role, preferably within the tourism industry
• A strong knowledge of social media trends and platforms
• Confident rapport-building and business relationship management capabilities
• Experience with copywriting and video editing for brands
• Excellent written and verbal communication skills
• Strong organisational skills and the ability to work independently

What's in it for you?

• Established employee wellbeing program
• Family & friends discounts across our walking products
• Flexible work arrangements
• Opportunities for ongoing training, social and professional development events
• Exclusive pro-deals program for access to discounted adventure gear

If you're ready to blend your love for social media with the spirit of adventure, we'd love to hear from you

How to Apply:

Please provide your current resume and cover letter explaining why you are interested in the position with Tasmanian Walking Company.

Tasmanian Walking Company is committed to fostering a diverse, inclusive, and respectful workforce and we strongly encourage applications from people of all genders, cultures and walks of life. Aboriginal and Torres Strait Islander people are encouraged to apply.

If you are passionate about the connecting people and driving business growth, then apply now and join our adventure family.