Engagement Strategist

At SBS, we embrace difference, and we welcome applications from people of all backgrounds.

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

This role is classified as Level 4 role under SBS Australia's current Enterprise Agreement (with a base salary range of $96,483 - $106,688). The successful applicant will be offered remuneration that is commensurate with their skills and experience and in alignment with this framework.

About Us

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful, and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 50 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

The Department

The Streaming & Digital Products team brings together SBS's digital platforms—spanning streaming, news, audio, and publishing—into one integrated team. Our purpose is to innovate across the entire user journey and deliver seamless, consistent experiences across products like SBS On Demand, the Audio and News apps, and SBS websites. By harmonising product roadmaps, simplifying architecture, and driving smarter ways of working, we create reliable, user-centred digital products that millions of Australians rely on every day. This work is central to reimagining the digital experience and advancing SBS's 2030 vision.

The Role

Reporting to the Product Satisfaction Lead, the Engagement Strategist will play a critical role in supporting the optimisation of SBS's digital products including SBS On Demand, News, Audio and Publishing. With a strong focus on quantitative data and analytics, this role exists to surface actionable insights that enhance user journeys, product features, and overall engagement.

Key responsibilities include:

• Identify and communicate actionable insights from user data, product usage, and research findings—providing clear recommendations for product, curation, and experience teams.

• Suggest hypotheses and future testing opportunities to inform product decision-making and drive engagement.

• Contribute to regular reporting cycles, including weekly updates, monthly reports, and showcases, ensuring outputs are clear, consistent, and actionable.

• Track and interpret audience behaviour trends, highlighting significant shifts or anomalies.

• Monitor post-release performance against agreed metrics, providing insights and recommendations for optimisation.

About you

• 5+ years of experience in digital analytics, insights, or optimisation, ideally within streaming, media, entertainment, or digital product environments.

• Proficiency in Adobe Analytics (essential); SQL is a nice-to-have.

• Strong quantitative analysis skills with the ability to translate data into actionable business insights.

• Experience supporting or working alongside product and experimentation teams.

• Clear communication skills with the ability to distill complex findings into meaningful stories for non-technical stakeholders.

• Strong problem-solving and hypothesis-driven mindset; curiosity is a must.

• Ability to balance multiple projects across different products and priorities.

As part of our recruitment process, SBS may review information that is publicly available online, including social media profiles, in line with privacy and anti-discrimination laws.

Feel like you meet most, but perhaps not all the criteria listed? Then, send through your detail as whilst we have specific requirements in mind we can look at how we can bridge the gaps

Some of the reasons to consider working with us:

• The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work & you'll be part of one of the most inclusive companies in Australia 

• The culture and the engagement of our workforce 93% of our employees have stated that they are proud to work for SBS  

• We offer a range of benefits from, health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements and discounted gym membership nationally with Fitness Pass. 

• We're agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 50 years and our future is packed with many more exciting developments

• We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

Want to learn more? Then hit apply and take the first step to applying not just for another job but a possible whole new career in a purpose led organisation.

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS

Reasonable adjustments

SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact and let us know.

Adjustments include but are not limited to; alternative application methods, interview setups, physical requirements, guidance for trans or gender diverse applicants, specific interview availability times and more.

To find out more about reasonable adjustments with SBS, please view our video here.

We are shortlisting applications as they come in, so don't delay, apply today