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Senior Brand Strategist

2 weeks ago

Sydney, New South Wales, Australia Capgemini Full time $120,000 - $180,000 per year

Capgemini Invent is the digital innovation and transformation arm of Capgemini, helping enterprises navigate major change from strategy to execution. With 10,000+ experts globally, we design and deliver cutting-edge digital solutions and business models, tackling complex business and technology challenges.

We acknowledge the Traditional Custodians of the land and are committed to valuing and supporting Aboriginal and Torres Strait Islander peoples, cultures, and careers.

Your role

As a Senior Brand Strategists you'll own key inputs and insights on our project teams and are responsible for the thinking that shapes client recommendations. We are looking for someone with experience contributing rigorous analysis to brand innovation engagements: someone with strong research, critical thinking, and communication skills, and a passion and desire not only to create brands that people love but also to challenge the status quo of what a brand can be. In summary, be the spark that ignite changes at our client and win new business by showing them what future success could be built upon.

In this role you will play a key role in:
  • Organize and elevate findings from multiple secondary sources into a clear, concise and compelling presentation of insights and recommendations.
  • Lead other strategists and collaborate with the entire studio to create strategies that take a new brand to market.
  • Analyse the positioning and messaging of conventional and disruptive brands and frame the opportunity.
  • Work closely with clients and internal to identify business problems through research, facilitating workshops and develop solutions that are presented in an effective and compelling manner.
Your profile:

You demonstrate a working knowledge of the broad range of brand building blocks — purpose, value proposition, brand architecture, positioning, messaging — with emerging expertise in one or more.

  • You can perform primary research and/or manage a research partner across a range of methodologies—quantitative and qualitative, online and offline.
  • Experience in market survey tools such as Google Analytics, Kantar, and Roymorgan.
  • You can link corporate and brand strategy, and translate that strategy beyond campaign for product, design and experience.
  • You collaborate well and take ownership when appropriate. You're able to work across different groups and disciplines to push work forward.
  • You are innately curious and comfortable with ambiguity, asking insightful questions and taking leaps, when necessary, challenges the status quo of branding technology
What you'll love about working here
  • We recognise the significance of flexible work arrangements to provide support. Be it remote work, or flexible work hours, you will get an environment to maintain healthy work life balance.
  • At the heart of our mission is your career growth. Our array of career growth programs and diverse professions are crafted to support you in exploring a world of opportunities.
  • Equip yourself with valuable certifications in the latest technologies such as AWS and Microsoft Azure.
  • We foster a safe and inclusive environment where everyone can be their authentic selves, supported by staff-led community groups.
About Capgemini

Capgemini is a global business and technology transformation partner, helping organisations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of 22.5 billion Euro.

Invent
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