Sales Enablement Lead

About Eftsure

Eftsure is Australia's fastest-growing fintech protecting businesses from payment fraud. Our mission is simple - ensure companies never pay the wrong people.

We're scaling fast across ANZ, the US, and Europe, and our global Sales Development team is at the front line of that growth. To support them, we're looking for a Sales Enablement Lead to design and deliver world-class onboarding, training, and ongoing development programs that help SDRs ramp faster, improve meeting quality, and generate predictable pipeline.

What you'll own

• Reduce ramp time and time-to-first-meeting for new SDRs.
• Lift meeting quality (sales acceptance rate, show rate).
• Improve conversion across the SDR funnel (connect → meeting set → meeting held → qualified opportunity).
• Standardise our global sales development playbook - from talk tracks and objection handling to ICP and segment strategies.

What you'll do

• Onboarding & Ramp
• Build a structured 2–4 week onboarding program with clear learning paths for each segment (SMB, Mid-Market, Enterprise).
• Define ramp milestones and certify SDRs on key competencies — discovery, qualification, handover, and calendar hygiene.
• Partner with managers to deliver coaching, role plays, and shadowing sessions with top performers and BDMs.

Training & Development

• Run a repeatable enablement calendar - weekly skills sessions, monthly certifications, quarterly refreshers.
• Create and maintain SDR playbooks covering talk tracks, messaging, and persona guides.
• Launch "Campaign-in-a-Box" kits to enable fast, effective SDR initiatives.
• Drive handover excellence through standardised notes, briefs, and qualification criteria.

Content & Systems

• Own a central SDR knowledge base and keep content up to date with product and market shifts.
• Partner with RevOps and StratOps to align systems, sequences, and dashboards with enablement priorities.
• Leverage the sales tech stack (CRM, sequencing tools, call recording, LMS) to inform data-driven coaching.

Performance & Analytics

• Define and track enablement KPIs: ramp time, time-to-first-meeting, meeting acceptance rate, pipeline per rep.
• Identify skill or process gaps and design targeted interventions.
• Build SDR scorecards with managers that link activity, quality, and outcomes.

Cross-Functional Collaboration

• Work closely with Product Marketing, Marketing, and Sales leadership to align messaging, campaigns, and qualification standards.
• Support hiring and promotion readiness across the SDR career path (SDR → Senior SDR → Team Lead → BDM).

What you'll bring

• 3–5+ years in SDR enablement, SDR leadership, or sales training within a B2B SaaS environment (multi-region experience a plus).
• A proven track record building onboarding and coaching programs that lift performance - bring examples.
• Strong facilitation and curriculum design skills, confident leading live training and call coaching.
• Data-driven and tech-savvy: comfortable with HubSpot CRM, sequencing tools, call recording platforms, and LMS systems.
• Excellent written communication - clear, concise, and practical playbook creation.
• A collaborative, hands-on mindset - able to partner effectively with SDR Managers, BDMs, PMM, and RevOps.

Why join Eftsure?

• Join a fast-scaling SaaS company tackling one of the biggest risks facing businesses today.
• Lead and develop a mission-critical team at the heart of our growth engine.
• Hybrid flexibility in our North Sydney office.
• Benefits including birthday leave, cultural leave, wellness reimbursements, and volunteer days.
• A values-driven culture where curiosity, consistency, and impact are celebrated.

If this sounds like your kind of role, we'd love to hear from you. Join us at Eftsure and be part of a team making a real difference in the B2B payments space.

A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don't accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you