Product Marketing and Sales Enablement Manager

2025 is all about growth here at Squiz

We're looking for a Product Marketing and Sales Enablement Manager to drive how our products are positioned, launched, and adopted in market. You'll be at the centre of Product, Sales, and Marketing - ensuring go-to-market strategies land, customers clearly understand the value we deliver, and our sales teams are fully enabled to win.

This is a hands-on, high-impact role in a fast-scaling SaaS business. You'll combine strategic product marketing with sales enablement, making sure our SaaS DXP solutions are launched successfully, adopted widely, and communicated with clarity.

Location: Must be Sydney based and have the ability to visit the office 2/3 times per week.

Go-to-Market Leadership

• Own the strategy and execution of product launches, with a particular focus on our DXP and related SaaS solutions.
• Define and deliver positioning, messaging, and value propositions that resonate with target buyers.
• Contribute to pricing, packaging, and roadmap discussions, ensuring the customer and competitive lens is represented.

Market Insight & Strategy

• Conduct market research, customer interviews, and competitive analysis to inform GTM decisions.
• Build and maintain buyer personas and customer journeys to guide product and sales activity.
• Act as the voice of the customer, bringing insights from the field back into Product and leadership.

Sales Enablement

• Develop sales materials including playbooks, battlecards, decks, and case studies tailored to DXP and broader SaaS offerings.
• Deliver ongoing training and enablement so Sales and Customer Success can confidently position and sell.
• Ensure content and tools are consistent, accurate, and drive real commercial outcomes.

Internal Education & Collaboration

• Lead internal education so teams across the business understand product positioning, value, and roadmap context.
• Partner closely with Sales, Product, and Marketing to align strategy and execution.
• Capture and share insights from customer conversations, competitors, and frontline teams to shape future GTM.

Leadership

• Line manage and mentor a junior marketer, helping them grow and contribute effectively.

• Experience in a Product Marketing role within a B2B SaaS environment.
• Proven track record of go-to-market strategy and execution for software products (DXP/CMS experience a strong plus).
• Strong background in sales enablement and content creation.
• Excellent communicator and storyteller, able to turn complex detail into compelling customer value.
• Skilled at market research, competitive analysis, and positioning
• Experience working cross-functionally with Product, Sales, CS, and Marketing.
• Previous line management or mentoring experience.
• Self-starter with strong organisational skills and a bias for action.

• A scaling SaaS business with the energy of a startup and the stability of an established company.
• Opportunity to own the product story end-to-end and directly shape how we win in market.
• Work across exciting SaaS products including a modern DXP.
• A collaborative culture built on curiosity, urgency, and delivering real impact.
• Room to grow into senior leadership as the business continues to scale rapidly.

Why work for Squiz?

You'll work with some of the most intelligent and down to earth people you've ever meet. We are made up of a diverse range of passionate professionals who love challenging the status quo. Every day is different, but what is constant is we all love what we do.

We have a lived commitment to flexibility, we know the success of our people is dependent on them having a balanced life. You will be offered flexibility as to where and how you work every day. We want you to be able to work in a way that drives productivity, efficiency and outcomes; along with connection and collaboration.

Who we are:

Squiz helps complex, service-led organizations harness the power of digital, improving the services they offer online.

Founded in 1998, Squiz grew during the rise of the internet. Since then, we have evolved from a simple web content management system into a full digital experience platform (DXP), helping customers make the shift from being content managers to experience creators.

The Squiz DXP brings together content, search, data and applications in one place. To get the most out of the platform, customers can collaborate with our digital experts to design solutions and adapt as demands change.

We are headquartered in Australia, with teams and customers across the globe, and offices in New Zealand, the United States, the United Kingdom and Poland.

Come as you are - We celebrate diversity and unite on the elements of our company DNA, starting every customer conversation with "why?" to really understand their needs, working hard to find a way to overcome every challenge, and fighting for better outcomes with the work we do. We also check our egos at door, we don't take ourselves too seriously and we have fun along the way.

We understand the effort it takes to apply for a role. We are committed to respond to each and every applicant, successful or not.

Recruitment Agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business. Squiz is not responsible for any fees related to unsolicited resumes.