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Senior Digital Executive

2 weeks ago

Melbourne, Victoria, Australia Impressive Full time $80,000 - $120,000 per year

About Impressive

Since 2016, Impressive has been accelerating growth for businesses with first-class digital marketing strategies. We're challenging the way digital marketing agencies do business. Proudly independent, we're invested in building true partnerships with our clients. Watch as our specialists stretch the definition of performance marketing, merging innovation with experience to deliver up-front results and long-term growth.

About The Role

The Senior Performance Specialist manages and executes complex performance marketing

campaigns with a strategic focus, providing deeper insights and optimisations. Reporting to the

Performance Manager / Director, the Senior Performance Specialist is responsible for effectively

managing and executing end-to-end performance marketing campaigns ensuring all deliverables are timely, accurate, and efficient. This role requires a deeper strategic focus, and expertise in optimising complex campaigns through actionable insights. You will be responsible for implementing, and optimising SEM, Social and other paid media campaigns. Your understanding of Google and Meta Ads ensures you're able to generate great ideas to boost our clients online presence. Your knowledge also enables you to confidently troubleshoot accounts and have the ability to manage and nurture stakeholder relationships. You are also comfortable allocating work to others and keeping a sharp eye on progress and quality to ensure clients receive a consistently high standard of support, and that the reporting and commentary they get is of premium quality.

The ideal candidate will have;

  • 2+ years of paid media/ads experience (Google Ads and/or Meta), ideally in an agency,
  • focused on retail and e-commerce clients.
  • Strong attention to detail, ability to follow processes and adapt to new ways of working.
  • Passionate, growth mindset, driven to succeed and become a leader.

Key Responsibilities

  • Advanced Campaign Management: Manage high-profile and complex campaigns with a focus
  • on strategic objectives.
  • Optimization Strategies: Develop and implement advanced optimization strategies to
  • maximise performance and ROI.
  • Mentorship: Provide guidance and support to junior specialists, offering training and best
  • practice advice.
  • Client Interaction: Engage with clients to understand their needs and provide strategic
  • recommendations.
  • In-Depth Reporting: Create comprehensive reports and performance analyses, presenting
  • actionable insights to clients and internal teams.

About You

  • Intermediate applied knowledge of 2+ performance marketing channels and tools (including
  • reporting, tracking/pacing and optimising)
  • Skilled in relevant analytics and reporting platforms (e.g., Google Analytics)
  • Intermediate analytical skills with the ability to interpret complex data and derive actionable
  • insights.
  • Ability to manage multiple campaigns and make advanced optimisations and adjustments to
  • improve campaign performance
  • Ability to conduct basic sales audits for new client prospects
  • Strong ability to effectively troubleshoot campaigns, tracking, pixels and data feeds
  • Highly skilled in time management - strong ability to meet deadlines, prioritise tasks and
  • workload effectively
  • Takes ownership and initiative of learning for self, provides regular feedback to management
  • and asks for support where needed
  • Shows active participation in team initiatives and activities and leads by example
  • Strong and timely written and verbal communication, works collaboratively with other teams
    • ability to be client facing with support
  • Supports positive external partnerships and represents the values of the agency