Social Producer

4 days ago


Sydney NSW, Australia MAMAMIA Full time $60,000 - $90,000 per year

Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls. We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.

About the role

As the Social Producer at Mamamia, you'll be at the forefront of creating, curating, and publishing engaging content across various social media platforms, ensuring it resonates with the distinctive Mamamia tone. This role involves taking ownership of a vertical and all associated properties including Instagram, TikTok, Facebook groups, and Podcast socials. Daily, you will be pitching innovative content ideas, managing content calendars for consistent posting, and crafting captivating reels optimized for platforms like Instagram and TikTok. Acting as the gatekeeper for assigned channels, you'll also actively engage with our audience, provide valuable feedback to the content team, and stay abreast of industry trends to continually refine our content strategies.

Here's some of the stuff you can expect to be doing if you join us:

  • Film, edit and distribute podcast social content for distribution across social channels
  • Film, edit, and produce captivating reels optimised for Instagram and TikTok, incorporating trending music, effects, and editing techniques
  • Utilise social insights to pitch segments for relevant podcast shows
  • Create, curate, and publish high-quality engaging content across various social media platforms in Mamamia tone
  • Pitch socially led content series and ideas at the daily editorial meeting
  • Develop content and distribution plans for key editorial moments/relevant events
  • Create trailers and promotional activity for internal and external opportunities
  • Manage content calendars and schedules ensuring consistent posting frequency and timing to maximise engagement

Now, a bit about you

  • 2-3 years' experience in a similar social media content creator role
  • Demonstrated understanding of creating content including short-form video for Instagram Reels, Stories, Grid, and TikTok
  • Intermediate to advanced video editing capabilities (e.g., Adobe Premiere, Capcut)
  • Experience using Hootsuite will be highly regarded
  • Ability to plan and manage competing deadlines and priorities
  • Strong communication skills and attention to detail
  • Demonstrated knowledge and interest in podcasts, digital trends, digital media, and emerging technologies

Life at Mamamia

We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.

We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure.

The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.

We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we're excited for you to join us on this innovative journey.

As well as being a meaningful and dynamic place to work, Mamamia offers:

  • Flexible working conditions (Hybrid working model)
  • A day off to celebrate your birthday
  • Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
  • Paid parental leave
  • Enjoy paid volunteer leave to support RizeUp, our charity partner.
  • The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.
  • Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself
  • Access to MOVE by Mamamia - our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed

Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to


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