Content Coordinator

Job title: Content Coordinator

Location: Perth, WA

Work type: Part-time (22.5 hours per week with flexible roster)

Salary: To be negotiated

Perth isn't just where you live – it's your playground

Destination Perth is the Perth region's peak destination marketing organisation, helping locals discover adventure, flavour and fun…right on their doorstep.

Destination Perth is seeking an experienced Content Coordinator to spearhead the development and implementation of the organisation's organic content strategy, elevating our social media as a trusted inspiration hub.

About the Role

Reporting to the Marketing & Partnerships Lead, you will be responsible for curating and delivering the organic content across the Destination Perth Facebook, Instagram and TikTok accounts. This includes developing and implementing Destination Perth's organic content strategy, and reinvigorating the TikTok strategy to ensure alignment with algorithmic trends. The role will be responsible for all copywriting, as well as planning, capturing and posting video / reel content. The role will also be responsible for proactive community management across the platforms, with support from the Marketing Executive.

Key Responsibilities

Social media content activities including but not limited to:

• Development and implementation of Destination Perth's organic content strategy
• Conceptualisation and delivery of innovative content ideas, ensuring that the content always aligns with the Destination Perth brand style guide, whilst adhering to algorithmic trends to ensure excellent results
• Planning, capturing and posting of all video / reel content for the Destination Perth Instagram and TikTok accounts
• Sourcing of talent for video content
• Copywriting and posting of all organic still content for the Destination Perth Facebook and Instagram accounts
• Proactive community management across the Destination Perth Facebook, Instagram and TikTok accounts, with support from the Marketing Executive
• Sourcing digital assets including video & image content for media / industry requests, when required
• Supporting the Campaign Executive to deliver bespoke campaign social media content, as required
• Reporting on monthly social media analytics against key KPIs
• Other ADHOC tasks, as required

About You

You're a dynamic social media and content specialist, with a passion for adventure and discovery…

Essential Criteria

• Excellent social media and digital skills, including demonstrated ability to deliver results-driven content across all platforms
• Excellent communication skills, including demonstrated copywriting skills
• Ability to use initiative, follow instructions and complete tasks effectively
• Strong organisational and time management skills
• High attention to detail to ensure that all content is delivered without grammatical errors
• High level of innovative thinking and creative flair, to ensure that the content strategy is ever-evolving to align with the fast-paced social media landscape
• Ability to work within a team and autonomously
• Ability to multitask and meet deadlines
• Willingness to travel throughout the Destination Perth region
• Willingness to work outside of typical office hours, to align with content needs, particularly at evening and weekend events
• Experience in a similar role

Desirable

• Tertiary qualifications in marketing or similar are highly regarded
• Knowledge and experience with paid social media advertising – including the set up and optimisation of paid Meta campaigns

Why Join Us?

You'll be part of a high-performing, passionate team making a real difference. This role offers autonomy and the opportunity to be highly creative.

How to Apply

Applications will only be considered when sent to:

Include a cover letter, CV and a portfolio or examples of recent content creation work.

Applications close: 16 November 2025