Digital Marketing Senior Adviser, Be You

Company

For more than 20 years, people in Australia have placed their trust in Beyond Blue as a reliable source of mental health information, support and hope.

We are one of Australia's most well-known, trusted, and visited mental health organisations. We never take this for granted. With that comes a deep responsibility to listen, to understand people's needs and aspirations, and to ensure they are at the heart of everything we do.

About the role

Join a national initiative that partners with services and schools to embed mental health and wellbeing into everyday learning – helping children and young people to thrive.

Be You, delivered by Beyond Blue in collaboration with Early Childhood Australia and headspace, is seeking a strategic and creative Digital Marketing Senior Adviser to lead our digital presence and drive meaningful engagement.

As the digital marketing subject matter expert, you'll oversee Be You's social media, paid search, SEO, and website channels, crafting campaigns that connect, convert, and inspire. You'll manage end-to-end digital initiatives aligned with Be You's vision: a generation of children and young people who are mentally healthy, resilient and equipped to thrive in life.

You'll collaborate closely with the Digital Marketing and Web Adviser, mentoring and upskilling team members, and report directly to the Marketing and Brand Lead. This is your chance to make a lasting impact in education and mental health, while working with a passionate, purpose-driven team.

Ready to help shape a mentally healthy future for every child and educator? Apply now and be part of something bigger

As the Digital Marketing Senior Adviser, Be You, you will:

• Lead the strategic planning, execution, and continuous improvement of Be You's digital channel strategy
• Manage day-to-day operations across social media and search, including content planning, posting, monitoring, reporting, and optimisation
• Serve as the subject matter expert for the Be You website front end, ensuring content quality and compliance with best practices
• Provide proactive digital marketing advice and collaborate across teams to deliver impactful campaigns
• Monitor and audit digital activities, generating insights and recommendations for continuous improvement
• Partner with internal teams to shape platform strategies and execute website product roadmaps
• Ensure all digital content meets safety, accuracy, and clinical standards
• Build strong relationships with Beyond Blue, Early Childhood Australia, headspace, and agency partners
• Support the Be You Experience team with flexibility and responsiveness to emerging needs

About you

To be successful you will hold a:

• A tertiary qualification in Marketing or a relevant discipline (Education is advantageous)
• Proven experience delivering impactful digital marketing initiatives across multiple channels
• Strong knowledge of web technologies and content management systems
• Proficiency in web analytics tools (e.g., Google Analytics) and SEO best practices
• Familiarity with web optimisation platforms such as Siteimprove
• Understanding of web design and user experience principles
• Excellent communication skills, with the ability to tailor messaging and build strong relationships
• Demonstrated ability to manage multiple projects, suppliers, and contracts simultaneously
• A proactive, self-managed approach and a commitment to contributing to a high-performing, collaborative team

Benefits of Working with Us

In return, at Beyond Blue, we offer a:

• A well-connected location that supports your active lifestyle:
  Based centrally in Naarm (Melbourne CBD), with modern office facilities and end-of-trip amenities so you can walk, jog, or ride to work with ease.
• Flexibility to suit your life:
  Remote and hybrid work arrangements, part-time and job-sharing options, plus purchased leave opportunities.
• Various benefits and leave entitlements:
  $15,900 salary sacrifice packaging, meal and entertainment benefits, and various leave options—including parental leave, family and domestic violence leave, gender affirmation leave, and community service leave.
• Inclusive and values-driven policies:
  Cultural, ceremonial, and discretionary leave, ensuring our team members can honour the days that matter most to them.
• Commitment to professional growth:
  Secondments and blended learning opportunities to support career development and continuous learning.

If you're excited about this role, but don't meet every requirement, that's okay— we would still encourage you to apply When you apply, let us know if there are any reasonable adjustments we can make during the interview process. All applications will be treated with strict confidentiality.

As part of our WGEA and Innovate RAP commitments, Beyond Blue is committed to fostering and preserving a workplace that values diversity and inclusion. We aim to grow and thrive as a diverse team with individual differences, life experiences, knowledge, self-expression, and talents.

In recruiting for our team, we welcome the unique contributions that you can bring in terms of stage in life, education, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, ability, sexual orientation, opinions and beliefs.

Culture & Values

Our values are the unseen drivers of our behaviours and ultimately become the organisational culture.

• We're focused
• We're brave
• We rise
• Together

How to apply

To apply, applications should include a current CV with a cover letter that highlights how your qualifications, skills, and experience align with the role and how you'd contribute to Beyond Blue's culture.

For detailed information about this position including the closing date, please refer to the position description on our careers page (candidates who are viewing from a job board such as SEEK or LinkedIn, please refer to our careers page on our website).

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required, a Working with Children Check.

Applications close: Monday, 3 November :00pm AEST.

We encourage early applications as interviews may commence before the closing date.

Keywords: Digital Campaign, Paid Media, UX and Web Design Principles, Mental Health Promotion, Stakeholder Engagement, Digital Reporting and Insights, Contract and Supplier Management