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Specialist - Bequest Fundraising
2 weeks ago
- Part time, Permanent role 22.8 hours per week
- Flexible location + hybrid working
- Generous salary packaging available
About Australian Red Cross
Australian Red Cross is part of the world's largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.
How this role supports our work
Bequests are a vital and growing source of untied income for Australian Red Cross, supporting our long-term humanitarian mission. The Specialist supports the development and delivery of strategies to build a sustainable portfolio of intenders, considerers, and confirmed bequestors. This role contributes to the implementation of cultivation activities designed to deepen engagement with these supporters and grow long-term revenue to Australian Red Cross.
You will play a key part in the implementation of the bequest direct marketing strategy to help identify and convert leads into the Living Bequest Pipeline. This includes engaging with known Australian Red Cross donors and contributing to efforts to attract new supporters through lead generation, acquisition, and advertising activities.
What you will do day to day
- Assist with the development and coordination of a multi-faceted, end-to-end direct marketing bequest program (including digital, direct mail, telemarketing, email, social media, and other relevant channels) to help identify, acquire, and convert leads into the Living Bequest Pipeline from both known Red Cross supporters and cold prospecting activities.
- Support the management of relationships with key third-party suppliers, including telemarketing agencies, mail houses, and freelance copywriters and designers, to ensure the effective and timely delivery of campaign components.
- Assist in engaging internal stakeholders to help maximise lead generation activities and conversion strategies across Fundraising, Partnerships, Members, Volunteers, and other relevant teams.
- Support the promotion of the Australian Red Cross bequest program to the public by helping cultivate leads and awareness through advertising and promotional activities across print and digital channels aimed at cold audience acquisition.
- Work in partnership with the Data & Insights team and key stakeholders to support the development and use of propensity models and reporting tools to evaluate direct marketing performance.
What you will bring
- Demonstrated ability supporting programs to acquire customers/donors and helping grow support into flourishing relationships.
- Strong written and verbal communication skills with high attention to detail and the ability to adapt messaging to suit different audiences.
- Professional and approachable, with the maturity and diplomacy to engage respectfully with bequest supporters, potential supporters, and donors.
- Proven stakeholder engagement skills with the ability to successfully support and maintain collaborative relationships with internal and external stakeholders.
- Proficient in Jira, Word, Excel, Outlook, PowerPoint, and other relevant software tools. Microsoft Dynamics 365 experience highly regarded.
Benefits that act for you, while you act for humanity
Take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay - and increase your take-home pay. You can salary package up to $15,900 for living expenses (such as rent, groceries, utility bills); up to $2,650 for holiday accommodation and meals when dining out; Novated car leases; superannuation and purchase additional annual leave.
Access flexible working arrangements including generous hybrid arrangements and a paid 'Me' day
Further information
This role is covered by the Social, Community, Housing and Disability Award – Level 5
Applications close: 9am Wednesday 17th September. Applications will be assessed upon receipt, and applicants may be contacted prior to the closing date.
For any enquiries, please contact Carolyn Piggott – please note this is only for enquiries, all applications must be submitted through our website for consideration.
Thank you for considering a career at Red Cross. We also have great opportunities to volunteer. Click here to find out more.
Job Ref # 12781
Red Cross strives to create a safe and inclusive culture with wellbeing at its centre. We embrace diversity and welcome Aboriginal and Torres Strait Islander people, and people with diverse lived experiences, abilities, genders, ethnicities, ages, and sexual orientations. We are a child safe organisation with zero tolerance of any harm to children. Our vision is to be trusted as the leading humanitarian organisation making a genuine difference in the lives of people and communities.
Thank you for considering a career at Red Cross. We also have great opportunities to volunteer. Click here to find out more.
