Digital Marketing Specialist

We make an impact by funding life-changing medical research to help people live healthier for longer. Through the power of the collective, we support and facilitate the work of incredible researchers who are dedicated to making breakthroughs in the areas of heart disease, lung disease, mental health and ageing.

Researchers rely on time to make medical discoveries that go on to save lives. Our goal is to provide them with as much time as possible in the hopes of changing lives for the better.

We are also proud to support hospital innovation and patient care initiatives at both The Prince Charles Hospital and Caboolture Hospital.

At The Prince Charles Hospital Foundation, your role isn't just a job; it's an opportunity to contribute to impactful research and patient care programs that transform lives at scale.

Every day, your efforts can make a difference in the lives of those affected by health conditions, both now and for generations to come. It's an opportunity to leave a legacy you can be proud of.

As a people-focused organisation, whether it's our supporters, community members, researchers, volunteers, or each other, people are at the heart of everything we do.

Want your digital skills to make a real-world difference?

As our Digital Marketing Specialist, you'll play a key role in driving our digital presence and delivering meaningful results across fundraising, brand awareness, and community engagement.

Reporting to the Senior Marketing and Community Fundraising Manager, you'll be responsible for managing and optimising digital channels - our website, email marketing, paid and organic social media, and campaign platforms - ensuring they're working hard to support our mission.

This is a hands-on, varied role that would suit a digital all-rounder. You'll manage everything from email journeys to SEO improvements, campaign content to analytics, and website updates to social media performance.

You're a well-rounded digital marketer who loves using your skills to make a meaningful impact. With experience across email, social, websites, and paid campaigns, you're confident managing multiple digital channels and turning strategy into action.

You're not just about clicks and conversions - you care about connecting with real people and telling powerful stories that inspire support. Whether it's building a landing page, crafting a donor eDM, or writing copy for a social ad, you approach each task with purpose and precision.

You thrive in a small team where your ideas are valued and your work genuinely matters. You're proactive, adaptable, and comfortable juggling competing priorities - always looking for ways to improve, grow, and deliver great results.

Over the next 12–18 months, the Foundation will embark on exciting digital projects, including a website refresh, multichannel marketing automation, and digital acquisition campaigns. You'll bring confidence as a digital operator, strong project management skills, and experience working with external agencies to deliver smart, effective technical solutions.

Website Management

• Maintain and enhance the Foundation's website(s), ensuring content is current, relevant, accessible, and SEO-optimised.

• Develop and manage landing pages for campaigns and fundraising initiatives.

• Deliver a positive, content-rich user experience that drives donation consideration.

Email Database Management

• Manage the Foundation's email database and segmentation.

• Create, test, and deploy visually engaging eDMs and automation journeys that drive engagement and conversion.

• Ensure integration of data capture and tracking mechanisms across digital channels to monitor performance and inform strategy.

Digital Channel Management and Integration

• Oversee digital tools and channels, ensuring content is consistent, timely, and aligned with brand and messaging.

• Maintain digital account hygiene (e.g. Google Tag Manager, Meta Business Suite, email platform configurations).

• Support the integration of platforms and data sources for more effective marketing and reporting.

Social Media Management

• Develop and implement the Foundation's social media plan across organic and paid channels.

• Create compelling, brand-aligned content for various audiences.

• Monitor, report, and engage with audiences to foster community and supporter growth.

This position would suit a generalist digital marketer as the role requires experience in eDMs, marketing automation, social media, paid media, and campaign management. To be considered for this role, your background, skills, and experience should meet the following criteria:

• Minimum 3 years' experience in a digital marketing or similar role.

• Experience in creating digital content for social media and email.

• Experience managing and optimising websites (preferably WordPress and Funraisin) and email marketing platforms with a strong background in creating automations (e.g. Campaign Monitor, Mailchimp, Ortto, or Salesforce Marketing Cloud).

• Familiarity with analytics, tracking, and reporting tools (e.g. GA4, Meta Business Suite, Google Tag Manager).

• Solid understanding of SEO best practices, keyword research, and content optimisation techniques.

• Demonstrated ability to write engaging digital content across platforms and design customer journeys and multichannel campaigns.

• Experience in managing paid and organic social campaigns.

• Experience in a fundraising, not-for-profit, or health-related organisation.

• Skills in graphic design using Adobe Creative Suite and Canva.

• Tertiary qualification in marketing, business, or another relevant field.

This is a permanent full-time role, based in our Chermside office. To support onboarding and connection with the team, the role will be office-based for the first eight weeks. Following a successful induction, there will be the opportunity to work from home one day per week.

Culture is important to us. We want people who come to work (and leave to go home) with a smile on their face.

We offer an incredibly supportive team, a relaxed working environment, staff development and training opportunities, a competitive salary with the added bonus of salary packaging to significantly increase your take home pay, and discounted coffee

If this opportunity excites you, we would love to hear from you. Please apply via Seek ASAP.

Please submit your application online and ensure your application includes the following:

• Covering letter outlining your suitability for the role

• Current CV/ resume

The Prince Charles Hospital Foundation is an inclusive place to work. We welcome and actively encourage applications from Aboriginal and Torres Strait Islander people and other diverse groups.