Customer Relationship Management Specialist

Summary of Role

We're seeking a CRM Specialist & Website Manager to lead the planning, execution and optimisation of customer journeys and always-on digital content. The role is hands-on in writing, editing, and publishing CRM and website content to drive engagement, retention, and conversion. This role is ideal for someone who thrives on combining data insights with creative thinking to deliver personalised communications that drive customer acquisition, engagement and retention.

As part of our hybrid team, you'll work 3 days a week in the office, with 2 of those days based at the client's Norwest office and 1 day in our office in Beaconsfield. A car and valid driver's licence are essential for this role, as travelling from the agency's Beaconsfield office to Norwest will be required.

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Key Responsibilities

In this role, you will:

• Develop and manage monthly CRM content plans — from newsletters and retail offers to brand stories and product updates.

• Get to know the content library inside out and use it to create connected, on-brand communications.

• Write compelling, on-brand copy for CRM journeys and website updates that drive engagement and action.

• Support end-to-end execution of automated nurture and lifecycle journeys

• Collaborate with creative, digital and strategy teams to repurpose campaign assets across CRM and web.

• Maintain and refresh website content — copy, imagery, features and model updates — ensuring it always reflects the latest offers and brand news.

• Use data to inform content, segmentation and timing, ensuring every send hits the mark.

• Track, report and recommend improvements to boost CRM performance and website engagement.

• Ensure all content meets brand standards and compliance requirements.

• Work closely with internal teams to deliver CRM plans on time, on brand and optimised for performance.

Skills & Experience

• 3+ years' experience in CRM, email marketing, or digital content management.
• Strong writing and editing skills.
• Experience with CRM platforms and CMS tools (Salesforce).
• Understanding of customer journeys and segmentation.
• Strong stakeholder management and organisational skills.

Culture

• Live and breathe the values that define the Connecting Plots culture
• Have a genuine hunger to do things differently and champion a better way for advertising to achieve its goals
• Injecting energy and passion into every challenge every day, leading with a positive outlook, turning everything into an opportunity
• Sharing industry knowledge and trends

Other duties

• Fulfill other duties as required by management and other department personnel as requested/required

About Connecting Plots

Who is Connecting Plots?

Everything a brand does tells a story and we believe the most successful brands are those who connect their story perfectly across everything they do. That's where we fit in. 

We're an Effie awarded creative agency who connect all the plots in a brand's story by combining brand, media, creative and production thinking under one roof. 

A Creative Agency Where Old Meets New…

Sometimes to pioneer the future we must look back to what's worked in the past. 

We're a motley crew of old school thinkers and new world dreamers. A deliberate blend of advertising, entertainment, media, digital and production people who apply proven advertising practices with new media thinking to make every nook and cranny of the marketing mix work as hard as possible. 

It's why we give as many fucks about killer EDM's as we do about making great ads.

Why Work With Us?

We promise that when your time at CP comes to an end you'll be better off for it. You'll see the world and the industry from a different perspective. You'll become obsessed with business impact through brilliant imaginative ideas that are brought to life perfectly in every single impression. 

You'll enjoy every day in a high performing team with no bullshit culture that genuinely wants to change the industry for the better and cares for nothing more than making great work and getting greedy after results. For us results are what matter. It's our crack pipe. If you want to work for an agency that prioritises awards over results or the happiness of people then we're not the place for you. 

We have official partnerships with all the major platforms such as Google / YouTube (aka the internet), Meta, Snap and TikTok. This means we're always on the bleeding edge of what's next (and we all know these guys love an update). We also have an always on approach to development and training across all departments. 

We're a values led culture with a commitment to creating a culture of freedom and responsibility. We're 3 days in - 2 days at home. And that's important. We're a creative business and we need to be together to solve things and to make a mess. But not all the time. Work from home time is for getting stuff done with mandatory, company wide internal meeting block-outs.

We think of ourselves as a pro-sports team and we know that recovery days are just as important as game day. Each quarter, a Plotter who has lived and breathed the company values scores a special prize. 

What we can offer you

In joining us, you'll have the opportunity to become part of a fast growing independent creative agency with the ability to make great work across a breadth of clients in different sectors. 

We believe in continually developing, supporting and training our team members to create the best environment for them to succeed and further their skills. As a member of our team you'll be exposed to a variety of creative professionals with unique and varying skill sets you can learn from, and become an important role player in developing work you can be proud of.

If this sparks your interest, please apply or send your resume and cover letter to