Social Media

Social Media & E-commerce Executive

WL Centralin (Australia) Pty Ltd — Sydney (hybrid)

FMCG — Laundry & Household Products (supplying leading Australian supermarkets)

Join WL Centralin's lean, high-impact Australia team to own our Amazon storefront and lead social media & KOL activations for our laundry and household product ranges sold through Australia's leading supermarkets. You'll run day-to-day marketplace operations, plan and execute social campaigns, manage influencer seeding, and optimise content to drive discoverability, conversion and repeat purchase.

Location: Sydney (hybrid)

Type: Full time

Reports to: Head of BD / National Sales Manager

Key responsibilities

• Manage our Amazon Seller/Vendor account: listings, A+ / Enhanced Brand Content, inventory health, pricing, promotions and customer service coordination.
• Plan, launch and optimise Amazon PPC campaigns (SP, SB, SD), monitor ACOS and keyword performance.
• Maintain the social content calendar for Instagram, Facebook and TikTok — brief creatives, write copy, schedule posts and measure performance.
• Lead KOL / influencer seeding and partnerships: identify relevant creators, manage outreach, negotiate terms, coordinate briefs and track outcomes.
• Produce and manage content assets (short-form video, photography, static creative) with internal or external partners.
• Analyse channel performance and prepare weekly/monthly reports (sales, traffic, conversion, ROAS, customer feedback) with actionable recommendations.
• Support launch campaigns, promotions and bundle strategies aligned with supermarket programs.
• Coordinate with Sales, Supply and Customer Service to ensure stock availability and fulfilment.
• Keep up to date with Amazon / social platform policy and feature updates; implement best practices.

Must-have

• 1–3 years' hands-on experience in e-commerce / digital marketing / social media, with direct exposure to Amazon Seller Central or Vendor Central.
• Practical experience running Amazon advertising and optimising for ACOS/ROAS.
• Experience managing influencer / KOL seeding and partnerships.
• Strong written communication and copywriting skills for product listings and social.
• Comfortable with data and analytics — able to turn insights into actions.
• Highly organised, able to manage multiple campaigns and timelines in a fast-moving, lean team.
• Proactive, commercially minded and collaborative.

Nice to have

• Familiarity with Helium10 / Jungle Scout / Sellics, Meta Business Manager, Google Analytics, Shopify.
• Basic photo/video editing skills (Canva, Premiere, Photoshop).
• FMCG / household products experience and familiarity with supermarket trade cycles (an advantage).
• Knowledge of FBA / 3PL logistics workflows.

KPIs you'll own

• Amazon monthly GMV and conversion rate
• ACOS / campaign ROAS targets
• Social follower growth, engagement rate and CTR
• Successful KOL activations (reach, engagement, UTM-tracked conversions)
• On-time content & campaign delivery

What we offer

• Clear ownership of end-to-end e-commerce & social for a well-known FMCG range.
• A lean, collaborative team where your work has direct commercial impact.
• Professional development and career progression.
• Standard employee benefits and superannuation.

How to apply

Apply with your CV and a short cover note including:

• Two examples of Amazon listings or ad campaigns you've managed (links or screenshots).
• Links to social channels or campaigns you've run and one KOL activation summary (brief results).

WL Centralin (Australia) is an equal opportunity employer — candidates from diverse backgrounds are encouraged to apply.

Job Types: Full-time, Permanent

Pay: $55,000.00 – $75,000.00 per year

Experience:

• Social media management: 1 year (Required)

Work Authorisation:

• Australia (Required)

Work Location: Hybrid remote in Rhodes NSW 2138