Digital Marketing Specialist

3 days ago


Thomastown, Victoria, Australia Home Concrete Solutions Full time $80,000 - $85,000 per year

Position Title:
Digital Marketing Specialist (Multiple Role)

Company:
Home Concrete Solutions Pty Ltd

Employment Type:
Full-Time

Salary:
$80,000 – $85,000 per year

Location:
Thomastown, VIC

Home Concrete Solutions is seeking a dynamic and experienced Digital Marketing Specialist to drive lead generation, optimise digital presence, and support the growth of the existing business site and new upcoming eCommerce website. This role requires a strategic marketer with hands-on experience in managing multiple websites, digital campaigns, and customer lifecycle marketing, ranging from lead acquisition to after-sales support.

You'll be responsible for boosting our online presence through SEO targeting local and regional, running effective paid media campaigns, maintaining 3 websites and creating high-quality visual content for use across our website, social media, and advertising.

Responsibilities

Digital Marketing & Lead Generation

  • Develop and execute digital marketing strategies to attract and convert quality leads across platforms such as Google Ads, Meta, and SEO.
  • Create and manage performance-focused campaigns, optimising for CPL, ROAS, and lead-to-sale conversion.
  • Implement tracking strategies to monitor and refine lead funnels and digital touchpoints.

Website & eCommerce Management

  • Maintain and optimise three business websites for performance, SEO, user experience, and content alignment.
  • Plan and support the development and launch of a new eCommerce website to expand product offerings and online sales.
  • Regularly update product and service listings, landing pages, and calls-to-action in line with ongoing campaigns.

In-House Content Production

  • Produce high-quality, lifestyle-focused visual content in-house, including photography and videos that showcase services, completed projects, and customer benefits.
  • Create image and video assets for use across digital ads, social media, websites, and promotional materials.
  • Align all content with campaign goals, customer personas (residential and commercial), and seasonal trends.

Customer Engagement & After-Sales Support

  • Engage with potential and existing customers to provide product/service information, capture feedback, and drive ongoing satisfaction.
  • Manage after-sales communication, support queries, and nurture long-term customer relationships.
  • Maintain consistent communication touchpoints through email, calls, or CRM-based workflows.

Campaign Reporting & Optimisation

  • Analyse performance of digital campaigns, website traffic, and lead conversions using tools like Google Analytics (GA4), Google Ads, and Meta Business Suite.
  • Provide actionable insights and monthly/quarterly reports to management with clear performance metrics and improvement opportunities.
  • Monitor trends and competitors to stay ahead of market shifts and customer behaviour.

Qualifications

  • Bachelor's degree in Marketing, Digital Media, Communications, or a related field
  • 2–3 years' experience in digital marketing or eCommerce-related roles
  • Proficient in Google Ads, Meta Ads, SEO strategies, and performance analysis
  • Hands-on experience managing multiple websites and optimising user journeys
  • Skilled in photography, video production, and content editing using tools such as Canva, Adobe Suite, or similar
  • Strong interpersonal skills, with a customer-focused mindset
  • Ability to manage and prioritise multiple campaigns and projects simultaneously

Desirable Skills

  • Experience in home improvement, construction, or renovation industries
  • Knowledge of Shopify, Wordpress, or other CMS related platforms
  • Familiarity with CRO techniques and UX best practices
  • Experience using CRM or marketing automation tools (e.g., Mailchimp)

Why Apply to Home Concrete Solutions?

Home Concrete Solutions is a growing and trusted name in residential and commercial concrete resurfacing and flooring solutions across Melbourne. By joining our team, you'll be part of a business that values initiative, creativity, and impact. You'll have the opportunity to work on a variety of digital platforms, help shape a new eCommerce venture, and create in-house content that directly influences the customer journey. If you're passionate about turning strategy into measurable results and want to play a key role in expanding a forward-thinking Australian brand, this is the role for you.

We offer:

  • A supportive team environment with room for innovation
  • Direct involvement in campaign planning and execution
  • The ability to lead creative content production in-house
  • Hands-on responsibility in building our next eCommerce experience
  • Flexibility and autonomy to drive digital performance


  • Thomastown, Victoria, Australia New World Consulting Full time $60,000 - $90,000 per year

    Our client, a privately owned leader in Food Processing, has presented exciting openings for Full-Time Night Shift Maintenance Electrician at their Thomastown, VIC primary production facility. Due to demand, the business is adding to their 1500+ employees during this growth phase.$50.32ph base rate + 30% loadingNights: 9pm start, 8-hour days, 5 days per...

  • Director Sales

    5 days ago


    Thomastown, Victoria, Australia Justrite Safety Group Full time $90,000 - $120,000 per year

    About Justrite Safety GroupAtJustrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.As our business...


  • Thomastown, Victoria, Australia Justrite Safety Group Full time $80,000 - $120,000 per year

    About Spill CrewSpill Crew is an industrial safety company. We are a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.As our business continues to grow, we continue to look for top talent to...


  • Thomastown, Victoria, Australia Justrite Full time $90,000 - $120,000 per year

    About Spill CrewSpill Crew is an industrial safety company. We are a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.As our business continues to grow, we continue to look for top talent to...

  • Marketing Coordinator

    2 weeks ago


    Thomastown, Australia Belgravia Health & Leisure Group Pty Ltd Full time

    **VIC, Whittlesea Region, Thomastown 3074** - Great career paths and development with an entrepreneurial organisation - Free facility access - Opportunity to make a real difference to our community An exciting opportunity for a self-motivated marketing professional to join our dedicated and passionate Whittlesea Team! **The Company** **Belgravia Health...


  • Thomastown, Australia Coregas Full time

    **About Coregas**: Coregas' vision is Changing Gases, Changing Lives. At Coregas, we help our customers achieve amazing things by delivering products, expertise and personal service second to none. **The opportunity**: Coregas has a full-time opportunity for a Business Development Specialist - Industrial Gases, to join our team. This role will report into...


  • Thomastown, Australia Coregas Full time

    **Competitive perks including shares, incentives and fully maintained company vehicle**: - **Access to structured training and development opportunities**: - **Opportunity based out of our Thomastown site looking after the Melbourne region!** **Who we are** Coregas' vision is Changing Gases, Changing Lives. At Coregas, we help our customers achieve...


  • Thomastown, Australia Coregas Full time

    **Competitive perks including shares, incentives and fully maintained company vehicle**: - **Access to structured training and development opportunities**: - **Opportunity based out of our Thomastown site looking after the Melbourne region!** **Who we are** Coregas' vision is Changing Gases, Changing Lives. At Coregas, we help our customers achieve...


  • Thomastown, Australia WheelsAPE Australia Full time

    We are not hiring for a typical wheel & tyre shop.Backed by our factory headquarters in Asia, we Re powered with unmatched financial strength, direct manufacturing access, and one of the widest wheel portfolios in Australia! - About the Role**_ As a Wheel & Tyre Specialist, you will be the bridge between our technical product range and retail customers.This...


  • Thomastown, Australia Payless Energy Full time

    **About Us**: At Payless Energy, we are passionate about delivering sustainable energy solutions across Australia. As a trusted partner of the government through the Energy Saving Scheme (ESS), we help residential and commercial clients cut energy consumption while providing state-of-the-art energy-efficient products and services. From lighting and solar...


  • Thomastown, Australia Global Veterinary Careers Full time

    GVC are providing recruitment services for a wonderful privately owned 5 Vet clinic in the inner North of Melbourne. This is a modern clinic that has: Digital x-ray, ultrasound, endoscope, PRP, dental machine, vetome, panoptic & tonopen, in house pathology, comprehensive general anaesthetic monitoring assisted by capnography, pulse oximetry, blood pressure,...