Digital Marketing Specialist

Position Title:
Digital Marketing Specialist (Multiple Role)

Company:
Home Concrete Solutions Pty Ltd

Employment Type:
Full-Time

Salary:
$80,000 – $85,000 per year

Location:
Thomastown, VIC

Home Concrete Solutions is seeking a dynamic and experienced Digital Marketing Specialist to drive lead generation, optimise digital presence, and support the growth of the existing business site and new upcoming eCommerce website. This role requires a strategic marketer with hands-on experience in managing multiple websites, digital campaigns, and customer lifecycle marketing, ranging from lead acquisition to after-sales support.

You'll be responsible for boosting our online presence through SEO targeting local and regional, running effective paid media campaigns, maintaining 3 websites and creating high-quality visual content for use across our website, social media, and advertising.

Responsibilities

Digital Marketing & Lead Generation

• Develop and execute digital marketing strategies to attract and convert quality leads across platforms such as Google Ads, Meta, and SEO.
• Create and manage performance-focused campaigns, optimising for CPL, ROAS, and lead-to-sale conversion.
• Implement tracking strategies to monitor and refine lead funnels and digital touchpoints.

Website & eCommerce Management

• Maintain and optimise three business websites for performance, SEO, user experience, and content alignment.
• Plan and support the development and launch of a new eCommerce website to expand product offerings and online sales.
• Regularly update product and service listings, landing pages, and calls-to-action in line with ongoing campaigns.

In-House Content Production

• Produce high-quality, lifestyle-focused visual content in-house, including photography and videos that showcase services, completed projects, and customer benefits.
• Create image and video assets for use across digital ads, social media, websites, and promotional materials.
• Align all content with campaign goals, customer personas (residential and commercial), and seasonal trends.

Customer Engagement & After-Sales Support

• Engage with potential and existing customers to provide product/service information, capture feedback, and drive ongoing satisfaction.
• Manage after-sales communication, support queries, and nurture long-term customer relationships.
• Maintain consistent communication touchpoints through email, calls, or CRM-based workflows.

Campaign Reporting & Optimisation

• Analyse performance of digital campaigns, website traffic, and lead conversions using tools like Google Analytics (GA4), Google Ads, and Meta Business Suite.
• Provide actionable insights and monthly/quarterly reports to management with clear performance metrics and improvement opportunities.
• Monitor trends and competitors to stay ahead of market shifts and customer behaviour.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field
• 2–3 years' experience in digital marketing or eCommerce-related roles
• Proficient in Google Ads, Meta Ads, SEO strategies, and performance analysis
• Hands-on experience managing multiple websites and optimising user journeys
• Skilled in photography, video production, and content editing using tools such as Canva, Adobe Suite, or similar
• Strong interpersonal skills, with a customer-focused mindset
• Ability to manage and prioritise multiple campaigns and projects simultaneously

Desirable Skills

• Experience in home improvement, construction, or renovation industries
• Knowledge of Shopify, Wordpress, or other CMS related platforms
• Familiarity with CRO techniques and UX best practices
• Experience using CRM or marketing automation tools (e.g., Mailchimp)

Why Apply to Home Concrete Solutions?

Home Concrete Solutions is a growing and trusted name in residential and commercial concrete resurfacing and flooring solutions across Melbourne. By joining our team, you'll be part of a business that values initiative, creativity, and impact. You'll have the opportunity to work on a variety of digital platforms, help shape a new eCommerce venture, and create in-house content that directly influences the customer journey. If you're passionate about turning strategy into measurable results and want to play a key role in expanding a forward-thinking Australian brand, this is the role for you.

We offer:

• A supportive team environment with room for innovation
• Direct involvement in campaign planning and execution
• The ability to lead creative content production in-house
• Hands-on responsibility in building our next eCommerce experience
• Flexibility and autonomy to drive digital performance