Product Manager, In-Market Brands
1 week ago
Job Description Summary
Join a highly commercial, impact-driven team focused on accelerating brand performance and delivering measurable growth. As a Product Manager in our In-Market Brands Team, you will help shape brand strategy, drive execution and partner cross-functionally to unlock market opportunities while maintaining the highest standards of compliance. You are commercially astute, data-driven, and outcome-focused; a collaborative partner who builds trust with cross-functional teams and external experts; and organised and resilient, able to manage multiple priorities while maintaining quality and compliance.Job Description
What you'll doPrepare and contribute to Integrated Brand Teams and cross functional planning, ensuring clear strategy, aligned plans, and timely execution.
Lead the execution, monitoring, and analysis of agreed tactical plans to grow assigned brand(s).
Develop promotional activities aligned with internal SOPs and Code of Conduct guidelines.
Monitor and control brand budgets, forecasts, and expenses; assess marketing mix for cost-effectiveness and results.
Identify market insights and opportunities through customer interactions; execute centrally driven and regionally initiated marketing activities.
Monitor product performance and the external environment using appropriate tools, taking corrective actions to meet business objectives.
Collaborate closely with Marketing and Medical teams to maximize impact.
Scoutkey external stakeholders, KOLs, and OLs by disease within assigned territory; identify specific patient segment needs and disease implications to inform targeting and messaging.
Ensure reporting of technical complaints, adverse events, and special case scenarios related to Novartis products within 24 hours of receipt.
Manage the development and distribution of marketing collateral and samples where applicable, in line with governance and compliance standards.
Pharmaceutical marketing experience as a Product Manager, or as an Associate Product Manager ready to step up and take on broader ownership.
Proven ability to operate effectively across cultures, markets, and diverse stakeholder groups.
Strong project management skills, consistently delivering initiatives on time, within scope, and with clear impact.Robust operations and execution capabilities, turning strategy into measurable results and sustained brand performance.
Knowledge and experience in developing and implementing digital marketing strategy, familiarity with digital marketing tools and platforms.
Experience working with and implementation of AI tools, would be advantageous.
Skills Desired
Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships-
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