Product Marketing Manager

1 day ago

Sydney, New South Wales, Australia ZEEKR Australia Full time $120,000 - $180,000 per year

Responsibilities and duties

1. Product Strategy & Localization

  • Support development of product positioning, pricing, and feature strategy tailored to the Australian market.
  • Benchmark local and global competitors to define ZEEKR's differentiation in technology, performance, and user experience.
  • Assist in preparing product proposals and specifications in collaboration with HQ product planning teams.

2. Launch Planning & Go-to-Market (GTM)

  • Coordinate cross-functional launch activities, including media previews, dealer training, and retail readiness.
  • Prepare product launch materials — brochures, training decks, model guides, feature highlight videos, and web content.
  • Support campaign execution for major product milestones (launch, updates, limited editions).

3. Market Insights & Analysis

  • Monitor NEV market trends, government policy updates, incentives, and infrastructure development.
  • Conduct competitor analysis covering pricing, sales performance, features, and marketing activities.
  • Track product KPIs (sales, customer feedback, media performance) and provide regular reporting.

4. Lifecycle & Product Communication

  • Support product lifecycle management — specification adjustments, pricing reviews, and model year updates.
  • Coordinate internal and dealer product training to ensure consistent messaging.
  • Ensure all marketing and digital channels deliver clear, accurate product communication aligned with ZEEKR's tone and identity.

5. Cross-Functional Collaboration

  • Work closely with HQ product, PR, and brand teams to localize assets and messaging for the Australian audience.
  • Partner with retail, digital, and aftersales teams to ensure seamless product experience across customer touchpoints.

Act as a local product marketing expert to support internal stakeholders and media enquiries.

Qualifications & requirements:

  • Bachelor's degree in Marketing, Business, Engineering, or related discipline.
  • 4–8 years of experience in automotive product marketing, EV, or premium brand marketing.
  • Good understanding of the Australian automotive and NEV landscape.
  • Strong analytical and project coordination skills, with attention to detail.
  • Excellent communication, presentation, and teamwork capabilities.
  • Passionate about sustainability, technology, and innovation.
  • Fluent in English; Mandarin proficiency is an advantage.

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