General Manager, Product

4 days ago


Richmond VIC, Australia REA Group Full time $120,000 - $180,000 per year
  • Define and execute the RCA product vision aligned to REA's goals
  • Drive connected consumer and customer experiences that build Australia's most engaged commercial property audience
  • Permanent role based in Melbourne or Sydney

We're REA

With bold and ambitious goals,

REA Group

is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to have been named one of

Australia's Best Workplaces

four times since 2021 — including third place in 2025 — plus Best Workplace for Women in 2023 and Best Workplace in Technology in 2024 and 2025. These listings are testament to every person who helps make REA a great place to work.

Where the team fits in

REA Group is seeking a visionary General Manager – Commercial to lead the end-to-end product strategy and execution for Real Commercial Australia (RCA), driving consumer and customer experiences across and the connected commercial property ecosystem.

RCA is Australia's #1 commercial property advertising portal. This role demands a proven product leader who can defend our market leadership while pioneering expansion into commercial data offerings, targeting significant revenue and yield growth.

Working closely with Design, Engineering, Data, Sales, and Marketing, you will embed great discovery practices, drive strategic alignment, and deliver outcomes at scale for both consumers and commercial customers in an increasingly competitive landscape.

What the role is all about

  • Define and execute the RCA product vision aligned to REA's goals, focusing on consumer audience growth, customer value, and market leadership in commercial property
  • Drive product innovation across advertising products, data platforms, and emerging commercial data offerings
  • Partner closely with Engineering and Design to deliver cohesive, high-quality consumer and customer experiences end-to-end
  • Own product prioritisation across consumer and customer experiences, ensuring strategic coherence and technical leverage
  • Lead and develop direct reports including Heads of Product, Senior Product Managers and Business Analysts, fostering growth, performance, and exceptional culture
  • Drive organisational design and establish effective tribe cadences to enable rapid product delivery and sustainable team health
  • Mentor product leaders and individual contributors, creating clear career pathways and building capabilities for autonomous, outcome-focused teams
  • Champion customer-centric product culture grounded in discovery, experimentation, and evidence-based decision making
  • Ensure successful delivery of RCA product initiatives, balancing speed, quality, and business outcomes across consumer and customer experiences
  • Establish frameworks for product metrics, prioritisation, and cross-team planning, working closely with Engineering and Design
  • Drive outcome-focused measurement representing genuine value for consumers, customers, and stakeholders
  • Accelerate growth initiatives including AMAX penetration, Elite+ uptake, and new revenue products
  • Build strategic partnerships with Sales, Marketing, Sales Enablement teams to understand customer businesses and translate into product direction
  • Engage directly with commercial property customers and industry stakeholders to validate product-market fit and ensure customer value delivery
  • Represent RCA's product vision with executive leadership, key customers, industry partners, and external stakeholders
  • Drive cross-functional alignment between Product, Sales, Marketing, and Customer teams, building empathy and shared accountability
  • Collaborate across business units to create consistent experiences and leverage economies of scale

Who we're looking for

  • Proven experience as a senior product executive (GM, VP, Director level) in consumer technology, marketplace, or media platforms with hands-on product and technology leadership
  • 10+ years in Product Management with strong people leadership experience managing 4-8 direct reports across cross-functional product teams
  • Demonstrated success managing complex product programs, balancing consumer and customer needs, and delivering material commercial impact
  • Strategic foresight and commercial mindset—ability to "see around corners," align stakeholders, and convert evidence-based strategies into realised benefits
  • Technical fluency to effectively collaborate with Engineering and Design teams, understanding modern product development practices
  • Exceptional communication and influence skills with proven experience engaging at Board and C-level, presenting complex product strategies clearly
  • Outstanding stakeholder management abilities to build alignment across diverse internal teams and external industry partners
  • Customer engagement experience including direct interaction with enterprise customers and translating needs into product requirements
  • Resilient, growth-minded leadership—comfortable moving between strategy and detail, operating in fast-paced, agile environments
  • An inspiring leader who grows talent, champions diversity of thought, and builds healthy, high-performance teams
  • Business, Commerce, or Technical degree (or equivalent industry experience)

The REA experience

The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow.

Some of our

Perks & Benefits

include:

  • A hybrid and flexible approach to working
  • Flexible leave options including, birthday leave and purchase additional leave
  • Flexible parental leave offering for primary and secondary carers
  • Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
  • Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right?

You should join our Talent Neighbourhood

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