Customer Marketing Manager

12 hours ago

Frenchs Forest, New South Wales, Australia CooperCompanies Full time $80,000 - $120,000 per year
Description

Primary focus:

  • Responsible for leading Category Management and Customer Marketing
  • Creation of channel and customer strategies based on customer insights that positively impact customers as well as the wearer's shopping/purchase experience to grow CVANZ's sales, share and preference as a vendor, and their sell-through to wearers.
  • Coordination and implementation of customer business plans & marketing programs that convert the above strategies into executable, measurable initiatives.
  • Assessment of customer program effectiveness to inform operating expense investment and program modification decisions.
  • Responsible for the development of the CVI Customer Marketing Associate.
Responsibilities

Category & Customer

  • Builds a deep knowledge of industry, category and channel dynamics, customer growth strategies and competitor programs to provide insights that inform the development of CVANZ customer marketing strategies and programs, and influence product marketing, marcom, and professional affairs plans.
  • Develops and maintains strong relationships with CVANZ's customers to achieve mutually beneficial business outcomes based on a rich understanding of customers' priorities.
  • Conducts and contributes to agreed market research to build category and customer insights to inform channel and customer strategies. 
  • Maintains the key account plan database.

Strategy and Planning

  • Leading the LRSP input for KA including portfolio and pricing development over the LRSP horizon in close collaboration with the Key Accounts team, regional team and Global Key Accounts 
  • Drives, in partnership with the KAM, the channel annual account planning process to align CVANZ and account strategies and ensure cross-functional alignment on customer strategies and plans for new and existing products. 
  • Partners with Key Customers and CVI business team through Customer Business Teams (CBT) to create meaningful Joint Business Plans (JBP) leveraging relevant vehicles within the account. 
  • Develops and aligns the annual customer business program calendar and budget; to provide input to brand, professional affairs & marcom budgets, as appropriate.
  • Responsible in conjunction with the CVI Brand Manager for the initiation and facilitation of relevant products through the EQMS (NPLCO) System.
  • Responsible for the pricing and communication of private label products and contributes as a member of the annual pricing review committee.
  • Manages relevant elements of CVANZ marketing asset approvals process EQMS (AGILE) to ensure that market-facing collateral is compliant with medical device regulations and CVANZ standards.

Execution and Analysis

  • Coordinates cross-functional teams to drive achievement of customer account plans with stakeholders including sales, sales support, marketing administration, supply chain, finance, and customer service.
  • Participates and contributes to customer account business reviews, both internally and with customers.
  • Develops and tracks success metrics of account marketing programs, promotions, and activities, and recommends actions to optimise operating expense effectiveness and ROI.
  • Prepares high-quality presentations, proposals, plans, and contact reports as necessary.
Qualifications
  • Bachelor's degree in Marketing or related field.
  • Minimum of 3 years of Customer Marketing experience in a similar role.
  • Consumer Packaged Goods, customer marketing would be a plus.
  • Experience working with "big box" retailers for a B2B2C product portfolio preferred.

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