Sponsorship & Events Leader

6 days ago

Norwood South, Australia Lion Full time $90,000 - $120,000 per year

Lion, home to Australia's most iconic beer and ready-to-drink (RTD) brands – Hahn, Stone & Wood, Four Pillars and Kirin Hyoketsu (not to mention being the Drinks Association's 2025 Supplier of the Year) – is searching for a commercially-minded leader with a strategic mindset and a passion for driving results to step into the role of
Sponsorship & Events Leader – Permanent Full Time
to lead our team in South Australia

This exciting leadership position provides leadership to one direct report through planning, implementing, leveraging, and evaluating our events and sponsorship properties according to brand objectives and aligned to our national business strategy.

What will your typical day involve?

  • Manage relationships with market shaping customers across a range of properties including stadiums, racetracks, sporting clubs and festivals.
  • Manage sponsorship contract performance, re-negotiation, and issue resolution.
  • Always be on the hunt for potential growth and development opportunities within current and new customers.
  • You will be an absolute brand and company advocate – delivering growth through on-point and determined sponsorship & event execution.
  • Work with and collaborate effectively as a part of the wider Sales and Marketing Team
  • Manage and maintain the state sponsorship and event planning schedule and analyse ROI post every event.
  • Embrace a continuous improvement mindset, creating an environment that demonstrates the ability to think differently and deliver on simplicity and sustainability.

What will you need from day one?

  • You will be an agile and inspiring leader that is energised by achieving great outcomes for our customers and Lion.
  • An ability to help shape future strategies with your ideas and your courage to challenge and try new ways of doing things.
  • A collaborative approach and strong communication skills will see you partner with the state field sales team to ensure alignment of key strategies.
  • An ability to interpret and apply an understanding of key financial indicators to make better business decisions, proficient in Excel and PowerPoint is a must.

At Lion, we offer 'growth on tap' and you'll get hooked on reaching higher with each new challenge. We have endless experiences to learn and grow for those thirsty for more. We have progressive flexibility, leave and wellbeing policies, backed by leaders who support the whole you. This means you'll thrive at every stage of your personal and professional journey. At Lion you don't have to choose – here you can win in work and life.

We're a certified B Corp, which means we care about people, planet and purpose—not just profit. We're committed to diversity, equity and inclusion, and we celebrate the unique perspectives that help us grow and innovate. We intentionally embrace difference and cultivate belonging every day, whether through our investment in our Reconciliation journey through our Innovate RAP, our commitment to gender pay equity or providing progressive people policies.

If you need specific support or accessibility adjustments at any stage of the recruitment process, please let us know at so we can make sure that your recruitment process is fair and we enable you to shine. This includes tailored support for First Nations people, individuals with disabilities, those who are neurodivergent, and people who identify as transgender or gender diverse as we understand the unique challenges and concerns you may face.

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