Marketing Specialist

A family owned and operated food manufacturing business in its 3rd generation. Hard working with strong beliefs and standing proud of the service and products we deliver is our priority.

We are currently seeking a highly experienced Marketing Specialist to join our team. This is a full time capacity.

Responsibilities:

• Plan and develop comprehensive advertising strategies that align with the company's sales objectives, ensuring that each campaign effectively targets the intended audience and promotes the product's or service's key attributes
• Provide expert advice to both executives and clients on the most effective advertising strategies and campaigns, tailoring approaches to meet specific market needs and maximize consumer awareness
• Coordinate all aspects of advertising campaign production, including artwork, copywriting, media scripting, and the procurement of television and film production services, ensuring all activities are completed within allocated budgets and timeframes
• Analyse consumer behaviour data to identify patterns and preferences, leveraging this information to refine advertising approaches and enhance the appeal of goods or services to target markets
• Keep abreast of current consumer trends, interpreting data to predict future market movements and adapting advertising strategies accordingly to maintain relevance and effectiveness
• Conduct thorough market research to gauge potential demand for new products or services, collecting and analysing data to inform product development and marketing strategies
• Support the company's growth and development by assisting in the preparation and execution of comprehensive marketing objectives, policies, and programs.
• Initiate and manage market research projects to identify opportunities for both new and existing products or services, ensuring that strategies are data-driven and focused on achievable targets
• Offer recommendations on the optimal product mix, advising on how to balance the portfolio to meet market demand while ensuring the company's offerings remain competitive and appealing
• Assist in developing pricing strategies that not only appeal to the target market but also align with the company's overall sales and profitability goals.
• Plan and advise on sales promotion and advertising efforts, selecting the most effective channels and methods to enhance product visibility and consumer engagement.
• Provide guidance on selecting and optimizing distribution channels, ensuring products are accessible to the target market in the most efficient and cost-effective manner possible.
• Collaborate on marketing efforts with partners and suppliers
• Perform customer and market research to extract actionable insights

Essential Skills / Experience required (key competencies, must haves):

• Diploma or higher in Marketing, Business, or a related field
• Minimum of 2 years of experience in marketing in a commercial role and good at Adobe Creative Suite, Google Analytics, Facebook Ads Manager, and Google Ads
• Expertise in MS Word, PowerPoint, and Excel
• Demonstrated ability to work independently and collaboratively within a team to achieve marketing objectives
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously
• Excellent communication skills and proven cross-cultural competencies
• Good analytical skills and be able to correlate the issues
• Excellent problem solving and resolution skills

Please respond via indeed, including a cover letter and comprehensive CV.

Applicants must have current and valid work rights in Australia.

Job Types: Full-time, Permanent

Pay: $77,000.00 – $90,000.00 per year

Work Location: In person

Application Deadline: 21/06/2024