Marketing & Communications Manager

2 weeks ago

Sydney, New South Wales, Australia AANA - Australian Association of National Advertisers Full time $90,000 - $120,000 per year

Who is AANA?

The Australian Association of National Advertisers (AANA) is the leading marketing industry body in Australia.

Our purpose is to shape the future of a trusted and sustainable marketing industry in Australia that drives business growth.

More information about AANA can be found at

Why Join AANA?

At AANA, you'll be part of a small, but mighty team with big influence across Australia's marketing and advertising industry. You'll get to work on high-profile initiatives, collaborate with industry leaders, and play a pivotal role in helping marketers unlock growth, creativity, and responsibility in their work.

This is a rare opportunity to join a dynamic, fast-moving team and help shape the future of marketing in Australia.

Role Description

We are looking for a hands-on
Marketing Communications Manager
to drive awareness, growth, and engagement across our membership, events, training programs, and thought leadership initiatives.

This role will report into our
Director of Member Engagement & Marketing
and collaborate across the business to deliver effective communications, impactful marketing campaigns, and superior member experiences that inspire advocacy.

You will help oversee the full customer journey – from awareness to conversion, retention, and advocacy – ensuring AANA continues to deliver value to our members.

Key Responsibilities

Marketing & Communications

  • Develop and deliver high-quality communications across digital, social, email, and media.
  • Own AANA's content calendar, social media channels, and newsletters.
  • Grow and manage AANA's LinkedIn and Meta presence, building a content strategy that amplifies reach and influence.
  • Draft media releases, thought leadership, and copy for key programs, initiatives, and research.

Events & Member Engagement

  • Support member acquisition and onboarding, ensuring a seamless and positive journey.
  • Work closely with the Events team to promote and amplify the AANA events calendar.
  • Create engaging event communications that drive registrations and maximise member participation.

Brand & Growth

  • Execute brand marketing activities to strengthen AANA's profile.
  • Implement growth strategies to expand awareness and participation in programs and events.
  • Support sponsorship activation and partnership communications.

Content & Creative

  • Manage design, production, and development of key initiatives, launches, training programs, and industry reports.
  • Brief and coordinate with designers and external suppliers to deliver high-quality creative assets.

Budget Management

· Manage the marketing budget to ensure efficient allocation of resources to meet organisational objectives.

Skills & Experience

We're looking for a dynamic marketer who can balance strategy with execution.

  • 6+ years' experience in B2B marketing, communications, or events.
  • Strong understanding of marketing principles and campaign strategy.
  • Demonstrated experience across social media (particularly LinkedIn), email marketing, and digital tools.
  • Excellent written and verbal communication skills.
  • Advanced Microsoft PowerPoint or Canva or similar.
  • Knowledge of relevant AI tools.
  • Ability to manage multiple projects with attention to detail while meeting deadlines.
  • Background in media, advertising, or membership organisations highly desirable.

Please provide a cover letter as well as your CV.

Reach out to if you have any questions.

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