Audience Insights Marketing Specialist

• Full Time
• Permanent
• Melbourne Office

We are looking for an Audience Insights Marketing Specialist to help drive data-led strategies that attract, engage and retain audiences, using analytics to support targeted marketing that increases ticket sales, strengthens subscriber loyalty and expands audience reach.

Our Company

The Australian Ballet is one of the world's leading ballet companies and a globally recognised Australian national performing arts organisation. Each year the company presents upwards of 220 performances through its main stage seasons in Melbourne, Sydney, Brisbane, Adelaide and Perth; along with public programs, special events, an extensive regional tour, a Children's Ballet and Education programs and regular overseas tours.

Role Highlights:

• Turn Data into Impact – Use analytics, trends, and audience insights to boost Subscriber loyalty and transform how people engage with the ballet.
• Drive Audience Growth – Support strategies that turn single ticket buyers into loyal, repeat attendees and Subscribers.
• Collaborate and Innovate – Partner across teams to launch new audience growth initiatives, loyalty program, and digital innovations in an environment that values experimentation and bold ideas.

What you'll be doing:

• Supporting the delivery of data-driven audience growth strategies that attract, engage, and retain audiences across Australia.
• Analysing audience and campaign data to uncover trends, refine targeting, and inform marketing decisions.
• Helping to develop dashboards and reports that track key performance metrics across ticketing, campaigns, and audience behaviour.
• Managing the customer feedback loop, translating insights into actionable recommendations to improve the audience experience.
• Contributing to Subscriber engagement and loyalty initiatives, including the rollout of a new loyalty offering.
• Collaborating with marketing, digital, and ticketing teams to deliver targeted campaigns and innovative growth initiatives.

What experience you'll need:

• Around 4 years' experience in a marketing, data, or customer focused role.
• Proven ability to interpret and apply audience/customer data to inform marketing or engagement strategies.
• Familiarity with growth marketing channels, including paid media, CRM, and lifecycle or loyalty marketing.
• Experience in customer acquisition, retention, or audience development.
• Strong analytical and administrative skills, with high attention to detail and accuracy.
• A collaborative, proactive approach, comfortable working across teams in a fast-paced, creative environment.

Employee Benefits:

• Complimentary ballet tickets
• Company Paid Parental Leave – 14 weeks for eligible employees
• Hybrid work model – one day per week working from home
• Discounted onsite parking (Melbourne)
• LinkedIn Learning with La Trobe University
• A world class architecturally designed open plan head office in Southbank, Melbourne.
• Generous partner discounts and offers

Employee Wellbeing:

• Access to our onsite general practitioner (bulk billed)
• Employee Assistance Program – free confidential advice and counselling services
• Discounted memberships at Elixir Health Clubs and KAYA Health Clubs

Diversity and Inclusion

As Australia's National Ballet Company, we are deeply committed to cultivating and sustaining an organisation that is equitable, fair and inclusive. Our aim is to become a truly inclusive organisation with a workforce that reflects Australia today. This is fundamental to The Australian Ballet's future success and our ability to continue to contribute to culture and society in Australia. We embrace diversity both on and off stage. The range of perspectives and experience diversity brings is an asset to our organisation and all those who work with us. We have developed a Diversity and Inclusion Plan and Reconciliation Action Plan to enable us to meet our diversity and inclusion aims, and our commitment to First Nation communities.

Our Values

Ambition | Boldness | Inclusivity | Respect | Responsibility