SEM and Growth Manager

12 month maximum term vacancy

About Us
At Ubank, we empower the digital generation to achieve financial success. Think of us as your daily money companion, offering a unified view of your finances with smart features and real-time insights. Save more, track spending, and achieve home ownership faster with Ubank.

The Why
The way that your role will make an impact at Ubank is:

• You will shake things up and bring real change to way young Australian's think about, engage with and talk about money.
• You'll be excited about nurturing the growth of our paid search, App Store and programmatic campaigns from the ground up, with the freedom to collaborate with the everyday banking, lending, brand, creative and lifecycle growth squads.
• You'll be a proficient A/B tester that leverages robust hypotheses to uncover insights that enhance our understanding of our customers at all stages of the funnel.
• You'll understand the importance of seamless UX (click to conversion) and be an advocate for a full-funnel approach, understanding how paid search, interacts with other key acquisition channels such as paid social, video, audio and display.

Key Responsibilities
Working as part of an in-house team, you will:

• Assume day-to-day responsibility for the following channels, managing bidding, budgets, reporting, performance to OKRs and experimentation:

• Paid Search (e.g. Google & Microsoft Ads)

• Google campaign management (YouTube, Demand Gen, Display, UAC)
• Apple app store campaign management

• Web & App performance measurement and reporting

• Liaise with campaign leads to define and optimise the paid search, paid social, video strategy for both everyday banking and lending, balancing funnel mix (e.g. awareness, consideration, conversion), channel mix (e.g. Google Ads & Apple Store Ads) and medium mix (e.g. text, video, display) to deliver on our growth targets.

• Perform quantitative and qualitative analysis across all stages of the funnel to identify acquisition efficiency opportunities and collaborate with the broader growth team to implement solutions.
• Work with the Growth Director to plan, build and implement tools and reporting dashboards that allow us to measure the effectiveness of paid search and affiliate marketing activity against key metrics (e.g. CPA, CAC).
• Establish scalable operating processes that improve production and trafficking velocity.
• Work with the content manager to build website landing pages and App Store landing page experiences for both BAU and campaign initiatives.
• Stay on top of ad platform BETAs roadmaps and analyse industry trends to ensure your channels not only function as best-in-class but are also orientated towards the biggest opportunity.
• Manage performance marketing activities within agreed timeframes and to budget.
• Work with our legal and compliance team to ensure we meet our obligations as a bank.

Your Experience

• Solid experience in driving business growth through performance campaigns and working to volume and efficiency targets.
• Have at least 3 years 'on the tools' experience in-house or within an agency building paid search, app store optimization for challenger brands in a hyper competitive market (e.g. fintech, ecommerce, travel, marketplaces).
• Have experience leveraging and optimising App measurement, paid search tools and analytics platforms (e.g. GA4, SA360, Appsflyer, Google Tag Manager etc.) to outperform the competition.

Why Ubank?

• Flexible Work Environment: Enjoy a hybrid working model with 3 days in our vibrant Sydney CBD office.
• Positive Team Culture: Thrive in a collaborative and supportive atmosphere.
• Career Growth: Benefit from strong development and growth opportunities.
• Fantastic Perks: Take advantage of additional amazing benefits.

We acknowledge the Traditional Custodians of our local area.

This Sydney-based permanent role requires Australian or New Zealand citizenship or permanent residency.

We welcome applicants of all backgrounds, and our Talent team is excited to connect with you.

Apply now with your CV and explore this exciting opportunity