SEM and Growth Lead

Dogs, cats, budgies and everything in between - pets deserve the world. They make us want to be better humans. That's why we've made it our mission to build the most engaged and passionate community of pets and pet parents across the world. And we're looking for talented team mates who can help us do it.

Founded in Sydney, our team of 500+ pet obsessives span Australia, New Zealand and the Philippines. We've scaled to become one of Australia's top five eComm companies and the no.1 online pet store. But we're just getting started. Like a whippet who's spotted their mate across the dog park, our growth is only going to accelerate, as we continue to disrupt the way that pet parents shop.

Excitingly, the pet industry is booming (as in $15 billion kind of booming) and online pet retail is set to grow exponentially in the next five years. So this is a unique career opportunity to be part of our epic growth story.

The opportunity
The SEM and Growth Lead will take the lead on performance marketing across SEM and emerging channels. From strategy to hands-on execution, you'll scale with precision, uncover new growth opportunities, and drive consistent, measurable results. You'll also collaborate closely with our creative and campaign teams on paid social to ensure alignment across all performance touchpoints.

But this isn't a siloed role. You'll work side by side with our creative, category, pricing, product, and on-site teams to make sure no stone is left unturned. Whether it's surfacing new insights, building better funnels, or squeezing more from existing channels, you'll be at the centre of it all. Helping us turn good performance into great.

What You'll Be Doing

• Lead the end-to-end growth strategy and execution across Google and emerging platforms. Own the full performance marketing funnel from audience targeting to conversion optimisation, with a relentless focus on maximising LTV to CAC efficiency. Collaborate closely with our creative and campaign teams to drive impact across Meta, TikTok, and other social channels.
• Collaborate closely with creative and brand teams to develop, test, and optimise ad creative. Use data-driven insights to continuously improve performance, ensuring creative assets capture attention and convert at scale.
• Drive our structured test and learn roadmap. You will prioritise channels and tactics, design experiments to validate hypotheses, and define success metrics before scaling. You'll get hands-on with data — building models, analysing results, and making decisions rooted in solid evidence.
• Contribute to Marketing Mix Modeling (MMM) discussions and budget allocation. Leverage your deep understanding of incrementality and channel interactions to guide smarter media investment and maximise return on ad spend.
• Monitor and report on campaign performance regularly. Translate complex data into clear, actionable insights for leadership and stakeholders to inform strategy and optimisations.
• Stay ahead of industry trends and innovations. Bring fresh ideas, tools, and best practices into the business, fostering a culture of experimentation and continuous improvement.
• Work cross-functionally with category, pricing, product, and on-site teams. Ensure growth initiatives are integrated end-to-end and identify bottlenecks or opportunities that extend beyond paid media channels.
• Maintain a rigorous focus on ROI and sustainable growth. Balance quick wins with long-term scalable strategies that build lasting momentum.

The ideal toolbox

• 5+ years experience in a growth, performance, or analytics role within an e-commerce, marketplace, or similar B2C business. You have a proven track record of driving measurable growth in fast-paced digital environments.
• Deep expertise in scaling Paid Search (Google) and/or Paid Social (Meta, TikTok) with significant budgets. You understand how to optimise campaigns for efficiency and growth at scale, balancing short-term wins with long-term brand impact.
• Strong analytical capability with confidence building complex models in Sheets or similar tools. You have hands-on experience applying incrementality frameworks and working with Marketing Mix Modeling (MMM) to inform budget allocation and channel strategy.
• Hands-on experience with analytics and data tools such as GA4, FullStory, Looker, SQL, Python or similar. You are comfortable extracting, manipulating, and interpreting data yourself to uncover insights and drive action.
• Startup or scale-up mindset. You thrive in fast-moving, ambiguous environments. You're curious, adaptable, and focused on driving meaningful impact rather than perfection
• Proven experience collaborating with creative teams to translate data and insights into compelling, high-performing creative outputs. You understand the balance between creativity and data-driven optimisation and can bridge these worlds effectively.
• Roll up your sleeves attitude with a willingness to explore new and innovative ways to acquire customers, even if it means stepping outside your usual channel expertise.

Role location
We believe that building connections and collaborating as Pet Circlers is super important. So this role is based in Sydney with a hybrid arrangement of 3 days per week in our pet friendly offices (your pet might love coming to the office even more than you). This is subject to change in line with business requirements.

Juicy perks

• Heaps of development opportunities - stretch projects, secondments and unlimited learning courses via Go1
• Flexible working environment
• Up to 50% employee discount
• Product sample giveaways
• Pawrental leave and wellbeing leave
• Team charity volunteer days
• Classpass subsidy

Why Join?
We Reckon Our Mission To Help The World Pet Better Is An Important One, But Also An Incredibly Fun And Rewarding One. Becoming a Pet Circler Means You're Committed To Help Shape An Entire Industry - It's Pretty Exciting Stuff. Here's What We Stand For

• We're better together
• We operate with humble hearts and hungry minds
• Pets matter' so pets and pet parents always have a seat at our table
• We're instinctively curious. Always.

Belong at Pet Circle
Our unique perspectives and expertise is our superpower - we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day.