Head of Growth

Head of Growth (Marketing) | Own the growth engine of Australia's leading legal platform.

Location: Sydney | Hybrid | Full-Time

Backed by Westpac Bank | AFR Best Places to Work Finalist 2025

About the company

We are a rapidly-growing legal technology/SaaS provider committed to simplifying complex legal processes through innovative technology. Driven by a mission to empower small and medium businesses (SMBs) with accessible legal, compliance, and accounting solutions, our company is poised for substantial growth.

About the role

We're hiring a Head of Growth Marketing to architect and lead our growth engine. You'll inherit a proven SEO and content engine that already drives meaningful acquisition and awareness - your role is to scale it further while orchestrating performance marketing, CRO, lifecycle, and product-led growth.

Right now, Lawpath's growth team is built around high-quality contractors across paid media, content, lifecycle, and creative. You'll shape this into a multidisciplinary, high-performing growth team — setting the strategy, building capability, and hiring key full-time specialists as we scale.

This is not a maintenance role. You'll be expected to think boldly, move fast, and implement world-class growth strategies across channels and product.

What You'll Do

• Own Growth Strategy:
  Lead a holistic growth strategy across performance marketing, SEO, CRO, content, lifecycle, and product-led growth.
• Performance Marketing:
  Scale acquisition across Meta, Google, YouTube, LinkedIn, and emerging channels — optimising for CAC, LTV, and ROI.
• SEO & Content Expansion:
  Build on our existing SEO and content foundation, turning it into a compounding engine for brand authority and demand capture.
• Product-Led Growth:
  Collaborate with product and data teams to identify growth loops, improve activation, and optimise conversion funnels.
• Experimentation Culture:
  Run rigorous test-and-learn frameworks across creative, targeting, media mix, and user journeys.
• CRO Leadership
  : Build and execute a conversion optimisation program across web and product experiences to unlock incremental revenue.
• Team Evolution:
  Lead and develop a team of high-quality contractors, with a mandate to grow into a multidisciplinary, in-house growth team.
• Budget Ownership:
  Manage growth budgets, forecasts, and reporting with a focus on efficiency and scalability.
• Attribution & Analytics:
  Own attribution strategy and incrementality frameworks to ensure decisions are grounded in data.
• Cross-Functional Partnership:
  Work with Product, Sales, CX, and Partnerships to ensure growth is aligned with company priorities and customer needs.

About You

• 8+ years in growth or performance marketing, with a proven track record in scaling B2B SaaS or high-growth digital businesses.
• Strong background in performance marketing and funnel optimisation, with hands-on experience in CAC, LTV, ROI modelling.
• Deep knowledge of SEO, CRO, and content marketing — you know how to take a working engine and make it compound.
• Leadership experience growing and managing hybrid teams (contractors + full-time hires).
• Strong analytical mindset and comfort with attribution, experimentation, and performance reporting.
• Entrepreneurial mindset: thrives in fast-paced, resourceful, and ambitious environments.

Why Join Lawpath?

• Build the growth engine for Australia's leading business platform.
• Lead an established acquisition foundation (SEM, SEO, content) while scaling into new growth disciplines.
• Opportunity to transition a contractor-heavy team into a multidisciplinary, in-house growth team.

Beyond the Base Salary

• Equity in Lawpath
  – through our Employee Share Option Plan (ESOP).
• Wellbeing First
  – paid birthday leave, wellness budgets and more
• Career Development
  – learning budgets, internal mentorship and growth pathways
• Hybrid Flexibility
  – work from home Wednesdays and 4:30pm Friday finishes.
• Culture That Connects
  – regular team events, quarterly offsites and Friday wins.

Lawpath celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.

This is a great opportunity to join a fast growing and sociable company in an exciting new industry.
Please apply with your CV. You need to have full legal working rights to work in Australia to be considered for this position.